Manager Of Regional Field Marketing

Manager Of Regional Field Marketing

When you join Renaissance®, you join a global leader in pre-K–12 education technology! Renaissance's solutions help educators analyze, customize, and plan personalized learning paths for students, allowing time for what matters—creating energizing learning experiences in the classroom. Our fiercely passionate employees and educational partners have helped drive phenomenal student growth, with Renaissance solutions being used in over one-third of US schools and in more than 100 countries worldwide. Every day, we are connected to our mission by exemplifying our values: trust each other, win together, strive for the best, own our actions, and grow and evolve.

The Manager of Regional Field Marketing, part of the Growth Marketing team that supports regional sales teams in developing and executing local and state-wide marketing plans that drive strategy and quota attainment goals. As an integral part of the sales support teams, the Manager of Regional Field Marketing works closely with product marketing, events and customer marketing, government affairs and other cross-functional teams to generate new leads and effectively communicate solution and product benefits to schools/school districts and other special markets. Also responsible for developing and managing field demand generation programs and campaigns to create new business opportunities, drive and nurture leads, and accelerate existing opportunities. This person is detail-oriented and a team player who is excited to be part of a dynamic and ambitious sales & marketing team.

Responsibilities

Supporting Sales teams in developing and executing account-based or state-wide marketing plans that drive results

Developing and leading field demand generation programs and campaigns and leverage account-level, state or national sponsorships to build new business opportunities, drive and nurture leads, and accelerate existing opportunities

Supporting implementation, retention and renewal efforts as needed in conjunction with sales and customer success partners

Build a regional marketing strategy in alignment with sales goals and plans, along with interpreting state/local market education dynamics to address state requirements

Manage a marketing calendar including demand gen campaigns, sponsorships with education agencies, webinars, events/tradeshows, and market trends (state and federal funding grant deadlines, etc.) that can be leveraged by sales teams

Partner with the event team to execute flawlessly on tradeshows, conferences and custom events as strategy agreed to by the sales leadership and you, this includes helping the sales team understand the value of setting and delivering on event goals

Regularly communicate state and local marketing programs and results (ROI, KPIs, etc.) to sales and marketing stakeholders

Partner with sales enablement and participate in sales and product training to effectively support sales efforts

Travel with sales teams to attend events and customer meetings is required periodically throughout the year

Qualifications

K-12 education and/or education technology background preferred

5+ related marketing experience and/or training, ideally in field marketing or sales enablement

Proven experience carrying out marketing efforts, including planning, prioritizing and implementing strategy

Familiar with MS Office applications

Event planning (in-person and virtual) software proficiency

Experience with CRM systems, marketing automation, content and project management software

Ability to think strategically and independently and execute to a plan

Great communicator, verbal and written, and can be effective in person or virtually with sales, customers, and corporate marketing

Highly organized and proficient and managing multiple projects at a time and works well in a rapidly evolving sales environment

Creative, innovative and thinks outside the box new ways to engage PreK-12th grade education marketing targets

Metric driven and has the ability to draw insight from complex marketing data

Additional Information

All your information will be kept confidential according to EEO guidelines.

Salary Range: The base range for this position is $74,700 - $102,750. This range is based on national market data and may vary by experience and location.

Benefits

World Class Health Benefits: Medical, Prescription, Dental, Vision, Telehealth

Health Savings and Flexible Spending Accounts

401(k) and Roth 401(k) with company match

Paid Vacation and Sick Time Off

12 Paid Holidays

Parental Leave (20 total weeks with 14 weeks paid) & Milk Stork program

Tuition Reimbursement

Life & Disability Insurance

Well-being and Employee Assistance Programs

Equal Opportunity Employer

Renaissance is an equal opportunity employer and does not discriminate with respect to any term, condition or privilege of employment based on race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, military or veteran status, marital status, or status of an individual in any group or class protected by applicable federal, state, or local law.