Digital Marketing Analyst

Digital Marketing Analyst

The Digital Marketing Analyst leverages data to measure marketing effectiveness and provide insights that drive strategy and performance improvements. Key responsibilities include:

• Analyze website, campaign, and customer data
• Build dashboards and performance reports
• Track KPIs including traffic, conversions, CAC, and ROI
• Identify trends and optimization opportunities
• Collaborate with marketing and leadership teams

Requirements:

• 2–5+ years of analytics experience
• Proficiency in Google Analytics, Tableau, Power BI, or similar tools
• Strong Excel/Google Sheets skills
• Understanding of SEO, PPC, and digital channels
• Ability to translate data into actionable insights

Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training.