Digital Marketing & AI Research Intern - Summer 2026

Digital Marketing & AI Research Intern - Summer 2026

Job Category: Marketing

Requisition Number: DIGIT004178

COMPANY SUMMARY: Come join one of America's fastest growing insurance companies with a stable history of over 175 years. At National Life Group ("NLG"), we offer a flexible work environment with opportunity for growth. As a mission-driven business, our promises are as important as the products we sell. We encourage our associates to live our values: Do Good. Be Good. Make Good.

Our mission extends beyond the insurance and annuities policies that we sell. Our cause is also to make the world a better place through grants from our charitable foundation, paid time for our employees to volunteer, environmentally sustainable and healthy work sites, and events that promote the work of nonprofits in our own backyard.

We invite you to explore what we have to offer and to join our cause.

POSITION SUMMARY: At National Life Group we are transforming how we engage with our customers through a digital-first model. Our mission is to activate, engage, inspire, and connect with our audiences to increase awareness, deepen relationships, and establish meaningful connections anchored to our mission and purpose. Leveraging digital platforms, analytics, and emerging AI technologies, our goal is to activate, engage, inspire, and connect with our audiences to increase awareness, deepen relationships, and deliver relevant, timely, and valuable experiences that meet customers and agents where they are. With the launch of our new website, we will be creating and scheduling fresh content, while also applying advanced analytics to measure performance and inform ongoing improvements.

The Digital Marketing & AI Research Intern will work as a contributing member of the Digital Marketing Team and partner with key stakeholders in the Marketing & Brand business unit to explore how AI and analytics can enhance marketing strategy, audience insights, campaign performance, and optimized content creation. This role will focus on evaluating AI-driven marketing tools, exploring how AI can optimize discoverability and support best-in-class SEO practices. Additionally, the role will research audience attributes and behavior through analytics.

Insights from this AI research will be used guide marketing decisions, improve targeting, optimize campaigns, create optimized content and identify new channels or methods. The Digital Marketing & AI Research Intern will emerge from this experience with strengthened professional skills, exposure to enterprise-level digital marketing practices, and tangible contributions to meaningful initiatives that advance National Life Group's digital transformation.

RESPONSIBILITIES:

Focus Areas for the Internship:

• AI for Marketing Tools & Automation:
  • Research AI-powered platforms for content creation, chatbots, recommendation engines, or ad targeting.
  • Evaluate tool capabilities, pricing, and applicability for different marketing objectives.
• Audience Discovery & Research:
  • Use analytics tools (GA4, social analytics, SEMrush, etc.) to understand audience behavior, segmentation, and preferences.
  • Explore AI-based customer insights (e.g., predictive analytics, clustering, sentiment analysis).
• Discoverability & SEO Optimization:
  • Investigate AI applications for SEO, keyword optimization, content recommendation, and personalization.
  • Examine emerging AI trends in search and social discoverability.
• Data Analysis & Insights:
  • Present findings on AI opportunities or audience behavior in clear reports or dashboards.

Optimal Outcomes: By the end of the internship, the ideal intern would:

• Deliver a research report summarizing AI tools for marketing, with pros/cons and recommendations.
• Identify key opportunities to leverage AI for audience targeting, content personalization, and discoverability.
• Build dashboards or presentations highlighting insights from GA4 and other analytics sources.
• Document best practices or playbooks for marketing teams to integrate AI in campaigns.
• Provide actionable strategic recommendations of next steps to leverage AI for maximum impact on marketing outcomes.

QUALIFICATIONS:

• Pursuing a degree in Marketing, Marketing Communications, Digital Marketing, Business, Data Analytics, or a related field. Major, specialization or minor in Digital Marketing highly desirable.
• Strong writing and communication skills, capable of translating research and analytics into actionable insights.
• Deep interest in emerging AI applications in marketing and emerging technologies. Coursework in Marketing Research or Marketing Research methods and/or experience writing and presenting research reports is required.
• Familiarity with digital marketing concepts, including SEO, social media, and campaign measurement.
• Demonstrated ability to balance creativity with analytical thinking.
• Experience (academic or practical) with Google Analytics, GA4 preferred; exposure to campaign tracking or UTMs a plus.
• Comfortable working collaboratively and cross-functionally in a professional environment

HOW YOU SHOW UP:

• Highly reliable, proactive, and engaged in learning and contributing.
• Communicates effectively across technical and non-technical teams.
• Strong analytical and critical thinking skills, i.e. a problem solver's mindset
• Brings creativity, curiosity, and problem-solving to research and projects.
• Eager to learn, ask insightful questions, and connect research findings to business impact.
• Able to balance independent research with collaborative work in a professional setting.

PROGRAM HIGHLIGHTS:

• 10-week paid internship (June 2 - August 7) with formal orientation and onboarding
• Networking opportunities with peers and leaders throughout the summer
• Cross-Departmental group project focused on an enterprise-wide solution presented at company-wide event
• Presentation skills coaching sessions
• Learning opportunities throughout program
• Access to mentors (former program participants)