Lead, Digital Marketing Experiences

Digital Marketing Experiences Lead

You will play a critical role in shaping Nike Inc.'s presence across Nike.com, Nike App and targeted communication channels (email and push). You'll connect the emotion of the Nike Inc. brand to athletes through innovative digital strategies that drive engagement, retention/acquisition, and brand affinity.

You will also act as a strategic owner of a key sport, influencing how it comes to life across campaigns and 365 experiences. This includes informing and influencing sport-specific digital strategies, driving innovation on and off our platforms, and aligning our organization with the energy of sport, sport culture, and innovation against the backdrop of sport moments.

In this role you will be responsible for delivering marketing focused plans across Canada's digital ecosystem. Your work will play a pivotal role in transforming NIKE into the most connected, athlete focused, digital brand in the world. You will bring a best-in-class brand and commerce experiences to life for the consumer, working as part of an integrated O2O Marketing team. You will partner with Nike Inc.'s cross-functional teams to provide strategic thought leadership across targeted comms and flagship experience journeys aligned to seasonal and fiscal strategies and goals.

As part of the Corporate Strategy Review (CSR), Partner with Leadership Team(s) to contribute to the Marketing Section of Canada's CSR - A 3 to 5 Year Plan. Play pivotal role in landing - Big Ideas, Strategic Pillars and Resourcing (Operating Budget and Team /Agency /Tech). In addition, Lead, own, and drive the holistic Nike Digital Marketing Vision, Strategy & Plan for Canada, delivering on brand, business, and member activity.

On a daily basis, you will lead author of annual and seasonal digital marketing strategy including the programming 13-week journey. Operationalize Canada territory playbooks and tool kits with channel guidelines, consumer-journey frameworks, digital marketing capability use cases and best practices informed by data and insights to drive efficiency, consistency, and effectiveness.

Key integrator and thought-leader between core business partners. Canada & NA Marketing functions: Digital, Brand Management, Brand Creative, Integrated Media, and Retail Marketing. Canada Cross-functional teams: Digital Operations, Supply Chain, Merchandising and Planning, Finance et… External Agencies, and NIKE Partners. Foster relationship with Territory and Global City level leader.

Our Digital Marketing Experiences Leads are responsible for end-to-end planning and programming of various content across campaign and trigger emails and app push/inbox, and Nike App/Nike.com experiences, which includes developing marketing and creative briefs, defining the linking strategy, reviewing creative and QA'ing final deliverables while ensuring launch dates are met with precision. You will provide feedback based on channel best practices, consumer insights, and strategic goals of the brand and business.

You will own creating a relevant and personalized experience at scale for our Nike Inc. consumers while balancing developing specialists, leading special projects, removing blockers and escalating issues to right leaders. Daily responsibilities could include: Build and execute timely, and effective consumer and/or Member-led Marketing plans that serve both brand & business objectives, balancing commerce with sport activity. Lead quick-turn, 'read and react' strategies in response to business performance.

Build and execute timely, and efficiently Monitor and optimize the performance of digital marketing initiatives. Track and improve key digital KPIs and metrics. Oversee resource allocation and budget management. Drive continuous improvement through testing and learning. Lead digital marketing excellence and innovation across Canada (ultimately NA).

Accommodation will be provided in all parts of the hiring process. Applicants can make their needs known when contacted for interviews. We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.