Regional Marketing Manager

Regional Commercial Marketing Manager

The Regional Commercial Marketing Manager (RCMM) is responsible and in charge of defining and driving the commercial engagement with key customers and global distribution partners, to maximize Nexperia revenue, share and margin. The RCMM collaborates closely with all other marketing teams and deploys pricing (strategy and processes) into the market, together with the Global Sales teams. The RMM aims to capture new opportunities and defend our network share to grow Nexperia's sales revenue and QSAM consistently and profitably. The RCMM is a strategic thinker who balances short-term profit optimization with long-term marketing and growth ambitions. The RMM thrives in fast-paced market environments with changing business cycles and therefore displays a high amount of self-motivation and an analytical, can-do mindset.

What you will do:

• Build and maintain a (Sub-) Region-specific business development plan, focusing on end customer potentials (TAM/SAM/QSAM), application trends and marketing lead generation.
• Engage with and develop end customers to increase Nexperia's share of wallet, regularly review and improve existing business models and increase Nexperia's value offering by coordinating all service models.
• Manage the pricing strategy and execution in the region, including quoting to distributors and end customers.
• Manage RFQs and plan, execute and review regular negotiations with end customers efficiently and effectively to grow our business.
• Create and manage the BGs sales channel strategy, including list price updates (DBC/MPP), incentive programs and influencing terms & conditions of contracts.
• Collect and share price insights from the market (benchmarking) to support the business creation process.
• Collaborate with our Global Sales teams to follow up on Marketing & Sales Leads, plan new business opportunities in the Marketing Forecast and convert leads to Sales.

What you will need:

• Hard Skills: Strong background in Marketing, tools and methodologies (SWOT, CRM, Lead Management, Business Development strategy…) Preferably knowledge of semiconductor markets, customers and/or supply chains. Good knowledge of Discrete Semiconductors including Diodes, Transistors, ESD/EMI protection, MOSFETS, LOGIC ICS, SiC, IGBT, PMIC … etc. Excellent negotiation and decision-making skills. Excellent presentation and storytelling skills. Advanced knowledge of business intelligence tools, e.g. Excel, PowerPoint skills, Spotfire or PowerBI or comparable. Excellent communication, presentation and negotiation skills in English. Fluent in English.
• Soft Skills: Highly self-motivated, team-oriented, result-driven. Eagerness to learn, adapt and contribute in a fast-paced business environment. Excellent analytical skills and structured work approach. Strong customer mindset, relations buildup capability and interest in global supply chains. Intercultural awareness and ability to work in international teams.

D&I Statement: As an equal-opportunity employer, Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We are dedicated to being inclusive, and a proof point of this dedication is that we were the main partner of the very first Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we consider all applicants fairly, as well as providing a safe work environment and reasonable adjustments where requested. In addition, we offer our colleagues the possibility to join employee resource groups such as the Pride Network Group or global and local Women's groups. Nexperia is committed to increasing women in management positions to 30% by 2030.