✨ About The Role
- The Growth Marketing Manager will lead product-led growth initiatives for Newsela and Formative, focusing on acquiring new teachers for free product tiers.
- The role involves developing and executing data-driven strategies to drive user acquisition and product engagement.
- The candidate will create targeted programs to enhance user engagement and retention among free users.
- Responsibilities include designing tactics to convert free users into qualified leads for the sales team.
- The role requires continuous monitoring of key performance indicators to optimize marketing campaigns and drive improvements.
âš¡ Requirements
- The ideal candidate will have over 5 years of experience in growth, performance, or lifecycle marketing, particularly in a SaaS or edtech environment.
- A proven track record in product-led growth and user acquisition is essential for success in this role.
- Strong analytical skills are necessary, with experience in using marketing automation platforms and analytics tools.
- The candidate should possess excellent collaboration skills to work effectively with cross-functional teams, including product, sales, and marketing.
- A data-driven mindset that values continuous testing and optimization will be crucial for driving effective marketing strategies.