View All Jobs 2732

Growth Marketing Manager - Remote Eligible

Develop and execute innovative campaigns to increase teacher awareness and enrollments.
Remote
Mid-Level
$82,800 - 93,000 USD / year
1 week ago
Newsela

Newsela

Meaningful classroom learning for every student.

✨ About The Role

- The Growth Marketing Manager will lead product-led growth initiatives for Newsela and Formative, focusing on acquiring new teachers for free product tiers. - The role involves developing and executing data-driven strategies to drive user acquisition and product engagement. - The candidate will create targeted programs to enhance user engagement and retention among free users. - Responsibilities include designing tactics to convert free users into qualified leads for the sales team. - The role requires continuous monitoring of key performance indicators to optimize marketing campaigns and drive improvements.

âš¡ Requirements

- The ideal candidate will have over 5 years of experience in growth, performance, or lifecycle marketing, particularly in a SaaS or edtech environment. - A proven track record in product-led growth and user acquisition is essential for success in this role. - Strong analytical skills are necessary, with experience in using marketing automation platforms and analytics tools. - The candidate should possess excellent collaboration skills to work effectively with cross-functional teams, including product, sales, and marketing. - A data-driven mindset that values continuous testing and optimization will be crucial for driving effective marketing strategies.
+ Show Original Job Post
























Growth Marketing Manager - Remote Eligible
Remote
$82,800 - 93,000 USD / year
Marketing
About Newsela
Meaningful classroom learning for every student.