Senior Manager - marketing, Dialogic Growth Strategy

Senior Manager of Customer Growth Dialogic Strategy

At American Express, our culture is grounded in a 175-year legacy of innovation, shared values, and Leadership Behaviors—and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you will experience this powerful backing through holistic well-being support, a wide range of professional development opportunities, and a culture where your voice, ideas, and impact truly matter. Here, your work shapes the future of how American Express serves and engages customers. Together, we will define what's next for the brand, the business, and the colleagues who power it. The Senior Manager of Customer Growth Dialogic Strategy (Reporting, Planning & Growth Strategy) will play a pivotal role at a transformative moment for the Dialogic program. This highly visible, high-impact role is ideal for a leader who thrives in white space, enjoys solving ambiguous problems, and is motivated by the opportunity to build scalable strategy and infrastructure for long-term growth. You will balance analytical rigor with strategic foresight, operational excellence, and cross-functional leadership. This role is critical to reimagining how we operate, optimize performance, and unlock new growth opportunities across emerging and established channels.

Focus Areas:

• Dialogic Treatment Growth Strategy
• Lead the development of the MemVal treatment strategy, including message design, treatment evolution, and the "path to MemVal" process.
• Chair and lead the MemVal steering committee to ensure alignment, governance, and strategic prioritization.
• Reporting & Forecasting
• Rebuild and own monthly R&O, insights, and performance reporting across chat, phone, and emerging channels.
• Partner closely with product and cross-functional stakeholders to deliver forecasting excellence and transparent, actionable insights

What You'll Do:

• Lead monthly reporting and forecasting routines, ensuring the delivery of clear, actionable insights while partnering with treatment owners and product, strategy, and marketing leadership teams.
• Strengthen collaboration frameworks with key internal partners, clarifying roles, responsibilities, and cross-team operating models.
• Define the long-term Dialogic growth strategy, encompassing membership value messaging, treatment evolution, and exploration of new channels.
• Build and mature channel eligibility reporting, processes, and issue-management routines to unlock growth within core operations.
• Collaborate with customer marketing channel owners to enhance end-to-end customer experience and share best practices across the enterprise.

Minimum Qualifications:

• Proven experience in marketing strategy, analytics, or related strategic functions.
• Exceptional analytical, storytelling, and insight-generation skills, with the ability to translate complex data into clear recommendations and influence decision-making.
• Strong project management and organizational capabilities; thrives in fast-paced, evolving environments with multiple stakeholders.
• Demonstrated success building new processes, infrastructure, or operating models from the ground up.
• A highly collaborative, proactive mindset with a passion for innovation and shaping what's next.

Qualifications:

Salary Range: $103,750.00 to $174,750.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Job: Marketing

Primary Location: United States

Schedule: Full-time

Req ID: 25023593