Senior Director, Web Marketing

Senior Director, Web Marketing

Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform made for a hybrid, multi-cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our customers love our technology, but it's our caring employees that make Splunk stand out as an amazing career destination. No matter where in the world or what level of the organization, we approach our work with kindness. So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you. Come help organizations be their best, while you reach new heights with a team that has your back.

The Role

We're seeking a visionary and data-driven Senior Director of Web Marketing to lead the global strategy, performance, and evolution of our corporate website. This role sits at the crossroads of marketing, UX, and technology—focused on driving measurable demand, optimizing user experiences, and enabling AI-powered personalization that converts. You'll oversee a cross-functional team of product owners, scrum masters, UX designers, and international web marketers operating in an Agile model. Success requires close partnership with content, analytics, engineering, and product marketing to deliver a high-impact, scalable, and user-centered web experience.

Key Responsibilities

• Own and evolve the global web strategy to drive leads, SEO performance, and conversion.
• Lead Agile web ops—prioritizing backlogs, running sprints, and ensuring continuous optimization.
• Establish and lead user research initiatives using qualitative and quantitative methods to inform strategy.
• Collaborate cross-functionally to align design, messaging, and performance insights with business goals.
• Champion accessible, mobile-first, conversion-optimized UX and design systems.
• Implement personalization strategies using Adobe Target, CDPs, and behavior-based data.
• Integrate AI for content testing, UX experimentation, and intelligent metadata.
• Drive measurable outcomes tied to lead generation, engagement, and pipeline impact.
• Govern global publishing via AEM, ensuring consistency, localization, and compliance.
• Own and manage the web marketing budget and procurement process.

Who You Are

10+ years in digital marketing, web strategy, or UX in B2B, SaaS, or tech environments. Skilled in enterprise web performance, personalization, and customer-centric design. Experienced with Agile, user research, and cross-functional collaboration. Proficient with AEM, Adobe Target, GA4, Mouseflow, CDPs, Figma, and A/B testing platforms. Curious, tech-forward, and excited by AI, automation, and modern MarTech.

Bonus Points For

• Experience applying generative AI (e.g., ChatGPT, Jasper, Adobe Sensei) to marketing workflows.
• Understanding of front-end frameworks (HTML/CSS, React).
• Experience managing international web presence with regulatory compliance (GDPR, WCAG, etc.).
• Background in Growth Marketing within B2B SaaS.

Why Splunk

Define how our brand shows up online—from first click to sales engagement. Work with innovative teams shaping the future of digital marketing and AI. Enjoy competitive pay, equity, and a flexible, remote-friendly environment.

Compensation Range $247,000 USD - $303,800 USD

Splunk, a Cisco company, is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.