PMO – Worldskills Marketing & Event Program

Worldskills Marketing And Events Program Manager

Pearson is launching a unified WorldSkills marketing and events program designed to showcase the full Pearson portfolio across Business Units — creating a coordinated, revenue-generating market presence. This role will stand up and run the PMO for WorldSkills, orchestrating planning, governance, and execution across marketing, sales, product, and business leaders. You will work closely with senior stakeholders to ensure the program delivers brand impact, pipeline creation, and measurable commercial outcomes. The role sits within Pearson's Market Presence approach, integrating events and thought leadership to drive brand authority, stakeholder engagement, and business growth.

Key Responsibilities

• Program & Governance Leadership
• Establish and run the end-to-end program plan, including milestones, RAID (risks, assumptions, issues, dependencies), and governance cadence.
• Create and lead cross-BU and PEM working forums to drive alignment, decision-making, and on-time delivery.
• Stakeholder & Executive Engagement
• Partner with senior marketing, sales, and business leaders to define success metrics, investment priorities, and commercial goals.
• Drive collaboration across brand, content, digital, field marketing, communications, and events teams.
• Commercial Outcomes & Event Activation
• Translate WorldSkills brand moments into qualified pipeline, including booth strategy, session planning, and partner activations.
• Coordinate with RevOps and CRM teams to ensure lead qualification, consent capture, automation, and post-event follow-up, with full compliance and measurable conversion.
• Measurement & Reporting
• Build dashboards and executive reporting aligned to awareness, engagement, and conversion KPIs (e.g. reach, media impact, leads generated, opportunities influenced, deals won).
• Deliver weekly status updates, monthly steering committee materials, and post-event impact reports.

Desired Skills & Competencies

• Program mastery: Expert in PMO disciplines for complex, multi-market marketing and event programs.
• Executive influence: Confident facilitating decisions with senior leaders; clear, concise written and verbal communication.
• Commercial orientation: Proven ability to turn event presence into pipeline; strong understanding of MQL/SAL/SQO mechanics and attribution.
• Marketing operations fluency: Hands-on experience with event lead flows, consent/opt-in standards, CRM hygiene, and automation.
• Cross-functional collaboration: Able to align brand, content, PR, digital, field marketing, product/portfolio, and sales teams.
• Vendor & partner management: Experience managing agencies, negotiating scopes, and coordinating external event partners.
• Data & insights: Comfortable defining KPIs, building dashboards, and explaining performance to non-technical stakeholders.
• Resilience & pace: Thrives in high-visibility, fast-moving environments; proactively mitigates risk and unblocks teams.

Qualifications

• 7–10+ years' experience in program or project management within marketing and/or events (global scope preferred).
• Experience leading PMO delivery for tier-one conferences or multi-BU brand initiatives.
• Proven stakeholder management at VP and C-suite level.
• Familiarity with CRM and marketing technology stacks, including lead lifecycle and consent governance.
• Strong prioritization, problem-solving, and communication skills.

Success Measures

• Unified Pearson presence delivered on time and within budget.
• Demonstrable uplift in brand awareness, engagement, and conversion, with documented revenue influence.
• Clear executive visibility through regular steering committee updates and effective risk management.

Compensation & Benefits

Compensation at Pearson is influenced by a wide range of factors including skills, experience, and location. In accordance with applicable U.S. pay transparency laws, the salary range for this role is: $110,000 – $120,000 per year, plus eligibility for an annual incentive program. A comprehensive benefits package is also offered.

How to Apply

Please submit your resume and cover letter via: Pearson.jobs

Application deadline: January 12, 2026 (may be extended based on business needs).