Director, Medical Marketing

Brand Strategy Leader

A member of the brand leadership team who is critical in supporting brand strategy across Medical Marketing, HCP and Patient Marketing. Serves as the brand's primary point of contact with key opinion leaders and critical customers, patients and families to drive core brand messages and gather critical insights in support of brand strategy. Cross functional conduit, between HQ and the field to ensure connectivity and alignment across all customer facing functions. Serves as the link between HQ and the HCP, Patient and Advocacy community. Accountable for leading the team who orchestrates all commercial engagements with HCP and Patient/Family opinion leaders and brand ambassadors. Provide strategic leadership and direction to a team of Field Medical Marketing professionals at various levels of seniority, fostering collaborative relationships with key healthcare experts while ensuring alignment with organizational objectives. Guides the team in developing and executing comprehensive medical marketing strategies that effectively engage healthcare professionals, patients and families and advance scientific exchange and brand advocacy.

Your Contributions (include, but are not limited to):

Brand Strategy

• Leads brand planning and strategic development across HCP, Patient, and Field Medical Marketing initiatives as applicable and is accountable and responsible for the brand plan for Field Medical Marketing
• Leads the transformation of field insights and real-world feedback into data-driven program enhancements, optimizing campaign effectiveness and strategic investments to maximize market impact
• Ensures strategic alignment and operational excellence in Advisory Board execution end-to-end, oversees team responsible for execution
• Ensures the strategy for peer-to-peer/patient ambassador program align to brand strategy, leads team in building process, SOPs, programs, tactics and other workstreams to execute on behalf of brand
• Synthesizes field-based market research that generates insights that inform and/or validate brand strategy from team and brings recommendations to commercial leadership

Marketing Initiatives, Campaigns, and Investments

• Leads team in producing marketing campaigns and programs, functioning as a core member of the Marketing Leadership team to lead the team in executing projects from concept to execution, including agency partner relationships and deliverables, as well as guiding materials through the promotional review process
• Acts as Marketing liaison to aligned sales leadership, providing education on new and existing brand programs

KOL Engagement

• Responsible for developing and guiding execution of thought leader engagement strategy including identification and development of KOLs and driving alignment with brand goals and strategies. Identifies emerging opinion leaders and gathers insights and perspectives across a wide range of opinion leaders
• Holds team accountable to develop business engagement plans to drive brand differentiation. Holds team accountable to identify key opinion leaders to inform future product commercialization strategy
• Engage top National & Global thought leaders at National/International congresses to ensure Neurocrine's POV is reflected at the podium and in their writing
• Identify as needed, opinion leaders to advocate for brand with payor community
• Directs the identification and engagement process with emerging Key Opinion Leaders (KOLs) for potential brand partnerships, leveraging data sources such as QPharma, congress registration lists, and field insights
• Oversees efforts to secure KOL participation in congress events and various programs
• Supervises the preparation of detailed reports on KOL engagements for Marketing and Sales leadership, ensuring insights are synthesized into actionable recommendations and contributes to trend and sentiment analysis; collaborates with the Commercial Analytics team to integrate these insights into broader activities

Patient Engagement

• Drives strategic development of engagement plans to achieve and maintain brand differentiation, leveraging deep industry insights and innovative approaches
• Leads comprehensive management of the Patient Ambassador and Influencer programs, overseeing strategic execution, operational processes, agency partnerships, contracting strategies, needs assessment, and content creation, as well as seamless execution of events and other relevant initiatives
• Cultivates high-level relationships with patients and caregivers to facilitate ongoing engagements, deep insight and sentiment analysis, and strategic network expansion
• Acts as a key representative of the brand, forming impactful alliances with Patient Advocacy groups through strategic collaboration with the Patient Advocacy team
• Orchestrates sophisticated identification and engagement strategies with patients and caregivers for brand partnerships, utilizing a spectrum of data-driven sources including opt-in lists, congress registrations, advocacy collaborations, and field intelligence
• Ensures strategic alignment and optimal participation of patient ambassadors in high-profile events and initiatives
• Provides executive-level oversight on comprehensive reporting of patient and caregiver engagements to commercial leadership, offering synthesized insights and strategic recommendations, while driving and contributing to trend and sentiment analysis; facilitates integration of insights with the Commercial Analytics team to inform broader strategic activities
• Commands the strategic development and execution of high-impact insight gathering methodologies

Medical Marketing

• Provides strategic leadership and oversight of the Speaker Bureau, directing the processes of speaker nomination, selection, contracting, annual training, utilization, and ongoing coaching to ensure a well-rounded and effective speaker network
• Guides the management of strategic Medical Marketing initiatives, steering projects through all phases including ideation, development, approval, execution, optimization, and evolution, with a focus on aligning efforts with overarching business strategies
• Leads the team in the creation and refinement of content for peer-to-peer programs, product theaters, patient/caregiver programs, speaker and field training, and promotional materials such as flyers, rep-triggered emails (RTEs), and invitations, ensuring the output adheres to strategic goals and maintains high quality and effectiveness

Field Alignment

• Leads by example to cultivate and maintain robust relationships with regional field teams (Sales, Medical, and Market Access), guiding the team to ensure consistent implementation and execution of brand strategy across all regions
• Models the application and enhancement of Field Playbook guidelines, drawing from real-world experience and best practices, and works closely with the Director to guide the team in optimizing processes and procedures for improved outcomes

Compliance

• Works collaboratively with Legal and Compliance to model Neurocrine values and ensure adherence to all applicable guidelines and requirements

Leadership

• Provide strategic leadership and direction to direct reports responsible for the tactical execution of marketing initiatives, ensuring alignment with overall brand strategy and operational efficiency
• Oversee the management of agency operations, guiding the team in executing projects seamlessly, while supporting the promotional review process to ensure compliance and quality standards are consistently met
• Directs the development of derivative content and ensures the effective operation of the speaker bureau and patient ambassador programs. This includes oversight of contracting, needs assessment support, scheduling, and field coordination to optimize program impact
• Foster an environment of continuous improvement by providing personalized coaching and development opportunities for direct reports, empowering them to enhance their skills and contribute effectively to team objectives

Requirements:

• BS/BA degree in marketing, business, health policy, scientific or related field, and 10+ years of relevant experience in pharmaceutical/biotech marketing and sales strongly preferred, OR Master's degree and 8+ years of similar experience preferred as noted above. Therapeutic area experience preferred but not required
• Strong communicator and skilled diplomat in all venues, including the ability to effectively combine scientific knowledge and communication skills (strong clinical acumen)
• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
• Track record of building strong cross-functional relationships with medical, legal, regulatory, advocacy, compliance, marketing, and corporate communications colleagues
• Demonstrated capabilities in the areas of strategic thinking, initiative, problem solving, and creativity with experience effectively applying those skills to product positioning and messaging
• Able to maintain a consistent focus in an ever-changing environment, ensuring strategic alignment for commercial success
• Consistently demonstrates enthusiasm, confidence, and the ability to work on multiple tasks simultaneously, as well as prioritizes effectively to meet individual, team, and company goals
• Demonstrates thought leadership through technical/business expertise, effectively solving complex problems and executing cross-functional initiatives
• Applies in-depth knowledge of own area of expertise to solve problems
• Leverages an understanding of departmental inter-connections to support business objectives and mentor colleagues on organizational impact

Neurocrine Biosciences is an EEO/Disability/Vets employer. We are committed to building a workplace of belonging, respect, and empowerment, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate