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Marketing Specialist - Channel Marketing

Develop and implement digital marketing strategies for retail mutual funds
Tokyo
Senior
yesterday
Neuberger Berman

Neuberger Berman

An independent, employee-owned investment management firm offering a range of financial products to institutions and individuals worldwide.

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Marketing Team Member

The Neuberger Berman East Asia marketing team follows the global branding initiative, helping to increase the Group's presence in Japan and Korea, as well as supporting local sales activities. The team works closely with the local client coverage team and product teams, as well as the global marketing team, to support sales activities in Japan and Korea.

We are looking for one new member to join our Tokyo office. This member will focus on retail business and channel, i.e., publicly offered mutual fund brochure creation and delivery in digital and printing, event management, content marketing, digital marketing, and will be broadly working on content marketing strategy development, and promotional activities. Reporting directly to the Head of Marketing East Asia, you will collaborate with colleagues responsible for media, events, and digital marketing, working within a four-person team to drive business initiatives.

Responsibilities:

  • Prepare marketing and promotional materials; implement sales promotion initiatives
  • Plan, develop, and execute digital marketing and content marketing strategies for publicly offered investment trusts and sub-advised funds mainly.
  • Develop and support new and existing distribution partners; organize seminars and briefings for both institutional investors, fund distributors (banks, brokerage firms, and on-line brokers) independent financial advisors (IFAs)

Required Qualifications:

  • 5-7 years of Marketing experience (industry not specified), including experience in promotion planning, product/service planning, or market research
  • Work experience at an Asset Management company with a focus on public investment funds
  • Business-level PC skills (Excel, PowerPoint, etc.)
  • Business-level English proficiency

Preferred Qualifications:

  • Practical experience in digital marketing
  • Experience planning and managing seminars or events
  • Experience collaborating within a team and strong communication skills

Neuberger Berman is an equal opportunity employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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Marketing Specialist - Channel Marketing
Tokyo
Marketing
About Neuberger Berman
An independent, employee-owned investment management firm offering a range of financial products to institutions and individuals worldwide.