Marketing Operations Manager

Marketing Operations Manager

Netwrix is seeking a Marketing Operations Manager who thrives at the intersection of data, process, and technology. You'll own our marketing tech stack, driving operational excellence, campaign effectiveness, and data accuracy. This is a hybrid role — part strategic leader, part tactical executor — ideal for someone who's hands-on, data-driven, and passionate about delivering seamless, high-impact experiences for prospects and customers.

This is a hybrid role with 3 days a week onsite in our Kraków office.

Responsibilities:

• Own and optimize the marketing technology stack, including Marketo (must be a Marketo Certified Expert), Google Analytics, Google Tag Manager, and Qualified — while partnering closely with peers who own other GTM systems such as Salesforce, Outreach, and PowerBI to ensure seamless integration and operational alignment.
• Drive operational efficiency through automation — from nurture programs to lead scoring, enrichment, and routing — always favoring simplicity and sustainability.
• Build and manage scalable processes that support campaign execution, lead management, and marketing attribution across the funnel.
• Create and deliver email marketing campaigns end-to-end — including campaign logic, segmentation, landing page forms, and performance tracking — in close collaboration with the content and demand gen teams.
• Monitor and analyze campaign and funnel performance, uncover insights, and recommend actionable improvements that accelerate pipeline.
• Create reporting and dashboards that surface actionable insights, uncover bottlenecks, and drive data-informed decisions across demand gen and lifecycle programs.
• Coordinate closely with the web team to support tagging, tracking, and onsite testing that enables high-quality measurement and personalization.
• Partner cross-functionally with sales, SDR/BDR, sales ops, IT, and analytics to ensure alignment, visibility, and consistent execution.
• Manage a small but mighty team, providing mentorship and direction while still rolling up your sleeves when needed.
• Advocate for the customer in every system and process — ensuring a smooth, responsive experience for every prospect and customer.
• Maintain and scale documentation, governance, and hygiene standards so we build with intention — and avoid future tech debt.
• Evaluate and implement new tools that expand our capabilities, especially in AI-based technologies.

Qualifications:

• English fluency (B1+ minimum)
• Marketo Certified Expert (MCE) — required
• Proficient in Salesforce
• 5+ years of experience in marketing operations, ideally in a B2B SaaS environment
• Deep experience building, automating, and maintaining marketing systems and workflows
• Passion for clean data, smart architecture, and long-term scalability
• Excellent problem-solving skills — can evaluate multiple paths but choose the one best suited for the situation
• Comfortable managing people and processes, but always hands-on when needed
• Customer-first mindset with an appreciation for the downstream impact of every operational decision
• Meticulous attention to detail, especially when managing and deploying changes across critical GTM systems
• Deep appreciation for the downstream impact of operational changes — understands that even "small" adjustments can have big consequences when systems are tightly integrated
• Strong communication skills and ability to align with cross-functional stakeholders

Preferred Qualifications:

• Experience with conversational marketing platforms like Qualified or Drift
• Experience rolling out and managing a marketing attribution model
• Exposure to platforms like 6sense, ZoomInfo, LeanData, Bizible, Clearbit, or similar
• Understanding of data privacy regulations (GDPR, CCPA) and compliance best practices

Our Values:

At Netwrix, our values guide every action:

• Next-Level Customer Focus - Customers first, always. We listen, protect, and go the extra mile— because their success is our mission.
• Excellence - We set high standards and take pride in delivering exceptional results. We celebrate wins, seek constant improvement, and address shortcomings professionally.
• Transparent Ownership - We celebrate our successes, own up to our mistakes, communicate openly, and face challenges head-on with a genuine commitment to doing the right thing.
• Winning with Clear Thinking - We value clarity, find straightforward solutions to complex problems, and make swift, effective decisions.
• Relentless Innovation - We continually seek better ways to serve our customers and stay ahead. We foster creative thinking, and we embrace new approaches.
• Industry-Leading Expertise - We take pride in our expertise and continuously seek to learn and share knowledge, striving to be the trusted experts our customers rely on.
• eXceptional Together - We believe in the power of collaboration and diverse perspectives. By valuing each other's strengths, we achieve outcomes that surpass individual contributions.

Join us in a culture where integrity, respect, and hard work are foundational. Be part of a team dedicated to making a lasting impact.

Why You'll Love Working at Netwrix:

• Competitive Health Benefits
• Continuous Learning and Development Opportunities
• Team-Oriented, Collaborative, and Innovative Work Environment
• Regular Company Town Halls to Keep You Informed
• Opportunities for Career Growth and Advancement

We pride ourselves on a culture that truly values employee input across various backgrounds and experiences. We look forward to welcoming new talent who can help us further our mission.

Netwrix Corporation and its wholly owned subsidiaries are Equal Opportunity Employers (EEO) and welcome all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. Please let us know if you require any accommodation.