Director Of Digital Marketing And Website Strategy - Remote Eligible

Director Of Digital Marketing And Website Strategy

Neo4j is the leader in Graph Database & Analytics, helping organizations uncover hidden patterns and relationships across billions of data connections deeply, easily, and quickly. Customers use Neo4j to gain a deeper understanding of their business and reveal new ways of solving their most pressing problems. Over 84% of Fortune 100 companies use Neo4j, along with a vibrant community of 250,000+ developers, data scientists, and architects across the globe.

At Neo4j, we are proud to build the technology that powers breakthrough solutions for our customers. These solutions have helped NASA get to Mars two years earlier, broke the Panama Papers for the ICIJ, and are helping Transport for London to cut congestion by 10% and save $750M a year. Some of our other notable customers include Intuit, Lockheed Martin, Novartis, UBS, and Walmart.

Neo4j experienced rapid growth this year as organizations looking to deploy generative AI (GenAI) recognized graph databases as essential for improving its accuracy, transparency, and explainability. Growth was further fueled by enterprise demand for Neo4j's cloud offering and partnerships with leading cloud hyperscalers and ecosystem leaders. Learn more at neo4j.com and follow us on LinkedIn.

At Neo4j, we have always strived to help the world make sense of data. As business, society, and knowledge become increasingly connected, our technology promotes innovation by helping organizations to find and understand data relationships. We created, drive, and lead the graph database category, and we're disrupting how organizations leverage their data to innovate and stay competitive.

Reporting to the VP of Growth Marketing, this critical role will own strategy and execution for Neo4j's GTM strategy on core digital channels (paid search & social, website, email, etc). Neo4j is poised to deliver the most innovative and engaging digital experiences for our customers and we are looking for the leader to help drive the vision. You will own key decisions and execution resources for the full digital funnel – from traffic acquisition, website experience and conversion, and post acquisition nurture.

This role is critical in driving the digital vision in partnership with multiple cross-functional teams to create audience-first full-funnel engagements. Keeping critical personas in mind, you will design and implement the company's overall search strategy to drive traffic and heighten visibility on search engines driving to our website. Once visitors arrive, the optimal engagement will allow for discovery, education, and even sales in an easy, intuitive, and friction-less experience. You will leverage data analytics, personalization strategies, and analytical tools to help increase demand, while strengthening the positioning of our brand. This global role will manage and expand a team covering UX/Web design, Web Architecture, Web Development, Web Analytics, Paid Media, and Email Marketing. This role will partner with brand, content, product marketing, product-led and developer marketing, and regional marketing teams to support both brand and demand gen.

What You'll Do

• Articulate overarching digital journeys that delight, educate, and inspire action with target personas or persona groupings, building digital experiences to facilitate that experience. Proactively balance larger strategic goals and builds with the day-to-day requests across the business.
• Design, execute, analyze, and optimize:
• Organic Search: partner closely with the global content and developer relations teams to ensure digital properties are focused on targets and goals. Optimize technical web properties to reduce diversions, breakages, and other deterrents.
• Paid Media including content syndication, paid social, and other digital marketing campaigns to attain website traffic, demand generation, and brand awareness goals.
• Audience-centric website experience and conversion strategies to attain demand generation and product-led growth goals.
• Post-conversion marketing (email, paid channels) to drive demand generation and customer retention/growth goals.
• Ongoing web optimization and testing, in partnership with the Product Led Growth team, to improve company conversion goals on web properties.
• Manage and grow a team of rockstar professionals that cover:
• UX
• Web Operations
• Web development
• Paid media
• Email marketing
• Analytics
• Identify and partner with best-in-class agencies to evolve the web experience.
• Jointly own integrated marketing campaigns with product marketing, brand, content marketing, and regional marketing to drive brand to demand generation goals.
• Collaborate with cross-functional teams to implement web initiatives that support run of business (events, PR, campaigns, portfolio marketing, creative, HR, etc.) with an eye towards performance and conversion.
• Manage requirements and technical resources, to deliver timely solutions per SLAs.
• Institute and ensure governance, quality assurance, and consistency of customer experience.

Who You Are:

• Experienced professional with minimum 10 years' experience with developing state-of-the-art full-funnel digital+website experiences in B2B, large enterprise software industry and/or SaaS.
• Thinker+doer, comfortable with multi-year roadmap and strategy development AND hands-on day-to-day execution.
• Inspiring leader, comfortable managing a team of high-performing professionals who thrive in high autonomy environments.
• Data-driven story teller who articulates findings to executives and comfortable building effective business reviews that and storytelling with data.
• Detail-oriented operator with a passion for delivering the highest quality and error-free websites.
• Strong collaborator who can bring out the best in cross-functional teams.

The annual base salary range for this position based in the United States is listed below. This salary range is an estimate, and the actual salary may vary based on Neo4j’s compensation practices, job related skills, depth of experience, relevant certifications and trainings, in addition to geographic location. Based on the factors above, Neo4j utilizes the full width of the range.

In addition to the range below, US employees are eligible for a stock option grant and certain roles are eligible for an annual bonus. Employees in this position are also eligible to participate in the Company’s standard benefit programs, which currently include the following: medical, dental, and vision benefits, 401(k), paid time off, and certain leaves of absence.

Annual Base Salary Range for This Role

$240,000 - $275,000 USD

Neo4j is, without question, the most popular graph database in the world. We have customers in every industry globally, and our products are a proven product/market fit. Joining our team is an opportunity to shape the future of data and analytics. Below are just a few exciting facts about Neo4j.

• Neo4j is one of the fastest-scaling technology companies in this industry. It recently surpassed $200M in annual recurring revenue (ARR), doubling its ARR over the past three years.
• Raised the biggest funding round in database history ($325M Series F). Backed by world-class investors like Eurazeo, GV (formerly Google Ventures), and Inovia Capital, Neo4j has raised over $600M in funding and is currently valued at over $2Bn. This puts Neo4j among the most well-funded database companies in history.
• 84% of the Fortune 100 and 58% of the Fortune 500 use Neo4j. Examples include Boston Scientific, BT Group, Caterpillar, Cisco, Comcast, Department for Education UK, eBay, NBC News, Novo Nordisk, Worldline, and others.
• Co-founder and CEO Emil Eifrem has built an amazing culture that prides itself on relationships, inclusiveness, innovation, and customer success.
• Countless industry awards. Massive enterprises and individual developers/data scientists love Neo4j. A strong sense of community and ecosystem is built around the platform.
• A recent Forrester Total Economic Impact™ Study cited Neo4j as delivering 417% ROI to customers.
• Neo4j was named as a Visionary in the 2023 Gartner® Magic Quadrant™ for Cloud Database Management Systems among 19 other recognized global DBMS vendors. Neo4j was also ranked as a Strong Performer among 14 top vendors in The Forrester Wave™: Vector Databases, Q3 2024.

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