Monetization Marketing Manager

Lifecycle Marketing Manager

We seek a strategic, data-driven Lifecycle Marketing Manager to lead monetization initiatives that boost revenue, customer lifetime value, and business performance through cross-functional collaboration, analytics, and creative marketing strategies.

The Online Marketing & Retention team drives strategy across all customer lifecycle stages, building multichannel programs to boost upgrades, lifetime value, retention, win-backs, and engagement from onboarding to renewal.

Responsibilities:

• Developing Monetization Strategies: Design and implement marketing strategies to drive revenue and customer growth.
• Analyzing customer behavior and market trends to identify high-value segments and tailor monetization strategies accordingly.
• Partnering with Ecommerce, Product, Data Science, Data Technology, and Finance teams to align monetization efforts with broader business and financial goals.
• Launching A/B tests and promotional experiments to validate hypotheses and optimize revenue outcomes.
• Test and iterate on offers, pricing plans, and discounts to drive acquisition, expansion, and retention.
• Contributing to new product launches with monetization frameworks and value-based marketing strategies as well as launching new and optimize multichannel growth strategies.
• Monitoring and reporting on key monetization KPIs such as conversion rates, upgrade rates, etc.
• Conducting marketing, pricing, and packaging analysis of competitors to inform marketing strategy.
• Partnering with data science to develop dashboards, forecasting models, and reporting structures for key revenue KPIs.

What we're looking for:

• 10+ years in monetization, product/growth marketing, PLG, and lifecycle strategy, ideally in digital, SaaS, or subscription businesses, with a BS in Marketing, Business, or Economics (MBA is a plus).
• Have analytical skills with proficiency in Excel, SQL, or data visualization tools (e.g., Looker, Tableau).
• Have experience designing and executing pricing or monetization strategies.
• Have the ability to work cross-functionally in a very dynamic environment.
• Be proficient in communication, collaboration, project management, and leadership skills with the ability to influence at all levels.
• Have experience with marketing, CRM, and experimentation tools like SFMC, Pardot, Braze, Airship, Optimizely.
• Have experience with analytics & tracking tools like Google Analytics, Amplitude, Tableau Looker, Tableau, BI, etc.
• Have experience in SaaS, mobile apps, marketplaces, or digital subscription businesses as well as experience in a high-growth tech environment or product-led growth (PLG) company.
• Have experience with A/B testing platforms and experimentation frameworks.

Salary Range or On Target Earnings: Minimum: $97,600.00 Maximum: $225,700.00 In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus, and equity value. Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience. We also have a location based compensation structure; there may be a different range for candidates in this and other locations.

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar.

Anticipated Position Close Date: 08/26/25

Ways of Working: Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits: As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways.

About Us: Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment: At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we're here to support you at every step.