Senior Franchise Retail Marketing Manager France & Benelux

Senior Franchise Retail Marketing Manager France & Benelux

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Universal Pictures were the first of the modern Hollywood studios, and over their one hundred years, they have been responsible for some of the world's most memorable feature films. It is the home of the epic Jurassic World franchise, the beloved Minions, the unstoppable Fast & Furious franchise, and Dreamworks animation, as well as a rich portfolio of classic films such as E.T., JAWS and Dracula.

Universal Products & Experiences (UP&E) globally drives expansion of the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, UP&E's core businesses include Consumer Products and Games and Digital Platforms based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination and DreamWorks Animation. UP&E is part of NBCUniversal, a subsidiary of Comcast Corporation.

At UP&E EMEA, we are proud of our unique culture. We are inclusive, curious and creative; channeling a growth mindset in order to drive the commercial and develop our people. To achieve this culture, we live by our three values:

• Being Human Matters to Us
• Together We Can Achieve Anything
• We Always Keep Growing

You will be responsible for two distinct job responsibilities: Franchise Management and Retail Marketing. You will be responsible for developing and executing franchise and retail marketing plans with retailers and key licensees, that leverages the richness of NBCUniversal's entertainment content to build a sustainable business that achieves annual revenue targets. You will activate the global franchise strategies at a market level by ensuring local relevance and partnering across other business units within the company with the goal of building or maintaining consumer relevance of our most important brands (IP).

Additionally, this role will develop and execute short- and long-term retail channel strategies delivering annual growth strategies that leverage the strength of the NBCUniversal's franchise portfolio, category and consumer priorities and that drive ROI and promoting retail sell-in of ranges.

Key Responsibilities

• Develop and execute territory specific franchise marketing activations, to support UP&E while creating demand value and awareness
• Develop cross-divisional symphony programs with other NBCUniversal business units.
• Partner with Franchise Management (Global and Regional) to guide implementation of franchise strategies and local needs
• Inspire licensee and retailers through engaging brand and retail presentations
• Attend top-tier retail and licensee meetings (i.e. master toy partner) in region, to share brand and retail plans
• Plan screenings for licensees and retailers as required
• Manage mall activations and costume character appearances in markets
• Develop Loyalty Programs activation with mass market retailers

Retail Marketing, Planning, and Execution:

• Develop, maintain, and drive relationships across marketing and buyers in conjunction with category teams to drive product placement and sell through
• Manage & develop our business with the Mass Market & Value channels for France & Benelux
• Curate, present, and execute sales driving retail marketing programs in line with brand guidelines and individual retailer expectations - events, digital, print, radio, TV, cinema, social, trading banners, POS etc
• Proactively conceptualize and develop cross promotions with other Universal divisions
• Sharing of best practice with Franchise and Retail & Marketing teams
• Remain competitively aware of competitors' retail programs & share best practices/results
• Manage execution and account management of assigned marketing partnerships with retail accounts; includes in-store marketing, promotions, sweepstakes, out-of-home, print, online/mobile content, packaging, premiums, etc.
• Approve all retail marketing submissions from licensees, agents or retailers
• Provide comprehensive marketing program recaps and post analysis including measurable results, ROI, and how we compare to competitive programs and maintain examples of best in class programs to help drive the planning process
• Regular attendance of trade shows and social industry functions where applicable – e.g Nuremberg Toy Fair or Brand Licensing Europe

Qualifications

• Extensive experience with retail/trade marketing, promotions or packaged goods experience with significant experience creating large scale programs
• Deep knowledge of retail business including retail marketing tactics, promotional partners/packaged goods and consumer products
• Relationship builder
• Excellent communication & presentation skills
• Strong sales and negotiation skills
• Able to work in a matrix organization
• A brand builder and commercial thinker
• Proven track record of hitting targets and delivering growth

About You

• Results driven – own the numbers, be invested and be hungry to grow the business with solid analytical/financial skills
• Influential - Proven ability pitching and negotiating skills with the ability to close deals
• Entrepreneurial – a self-starter, who is tenacious, independent, driven and proactive.
• Resilient – not afraid to fail, getting back up and keep putting in the effort.
• Global & holistic thinker – understand the wider context.
• Confident being self – brings full personality and interests to work.
• Light-hearted – a sense of humour, dealing patiently with frustrations.
• Passionate – energetic, engaged, positive and desiring to make a difference.
• Adaptable, agile & flexible – able to pivot quickly, adapt strategies and deal with change.
• Good communicator – honest, transparent, and flexible depending on the audience. The ability to influence stakeholders.
• Willing to get stuck in – hard worker, who is not rigid with the ability to prioritise, manage own time and respond quickly and efficiently.
• Sociable – actively develops relationships, making time to get to know people. Easy-going and fun.

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.