Project Employee, WNBA Email Marketing Specialist

Email Marketing Specialist

The NBA currently provides eligible employees the option of working remotely one day per week.

This position is part of the Fan Acquisition and Engagement team at the WNBA, with the goal of growing the overall WNBA fanbase and enhancing the fan experience. The Email Marketing Specialist will be responsible for the WNBA's email channel, with a heavy focus on content strategy and creation as well as campaign management. Successful candidates will be able to develop and execute comprehensive campaigns that drive key fan actions – including directly contributing to viewership and Direct-to-Consumer objectives. This role is a fantastic opportunity for an individual with strong email marketing experience to own and optimize the WNBA's email communications.

Major Responsibilities:

• Execute end-to-end email development and execution for all fan communications
• Create and manage the editorial calendar for email campaigns in alignment with marketing objectives
• Write and edit engaging email copy that drives action and reflects our brand voice
• Personalize content to improve engagement and conversion rates
• Collaborate with internal/external creative teams to produce visually appealing email assets and templates
• Manage and train production agency who will be responsible for building and deploying each email
• Perform quality assurance checks to ensure content is accurate and messages render correctly
• Connect with marketing analytics to monitor campaign performance and define areas of improvement
• Conduct A/B testing to push forward the most impactful efforts (subject lines, content, etc.)
• Create reusable HTML/CSS modules that are coded for optimal display across various devices

Required Skills/Knowledge:

• 2-3+ years of experience in Email Marketing
• Experience working directly with Email Service Providers (preferably Braze), as well as related technology providers (e.g., Movable Ink)
• Excellent understanding of email configuration, deliverability, regulations, and performance metrics
• Working knowledge of HTML and CSS for email formatting
• Strong writing and editing skills
• Self-starter who can balance multiple campaigns simultaneously without sacrificing attention to detail
• Concrete knowledge of basketball and the WNBA

Salary Range: $3,269.25 - $3,461.55/Bi-Weekly

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume. The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law. The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA's own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance. About the WNBA The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 13 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.