Marketing Specialist

Marketing Specialist

We are seeking a strategic, execution-oriented marketing leader to drive growth, engagement, and brand performance across digital, traditional, and internal channels. This role is responsible for developing and executing comprehensive go-to-market strategies that increase quote volume, customer engagement, brand visibility, and operational alignment.

The ideal candidate blends strategic vision with hands-on execution. They understand performance marketing, brand development, content optimization, and cross-functional integration and can translate strategy into measurable outcomes.

Benefits:

• Medical, dental, and vision insurance
• Supplemental Benefits
• Uncapped commission opportunity
• Competitive Base
• Training
• Paid Time Off (starts accruing immediately)
• 401K with employer matching
• Paid Holidays

Core Responsibilities

• Drive social engagement, traffic and creative solutions that improve brand visibility and followers.
• Manage performance for the automated email and SMS campaigns and the overall performance of the system. Offering measurable content changes that improve adoption, minimize opt out and improve retention.
• Lead SEO strategic plan to site domain authority, site traffic, increase inbound quote volume, and lead generation across channels.
• Oversee direct mail campaigns and out-of-home (OOH) advertising including billboard strategy and placement.
• Manage internal support as needed including, presentations, conference support, internal announcements, PR, and community engagement.

Digital Marketing & Performance Optimization

• Lead organic social media strategy focused on engagement, follower growth, and brand authority.
• Oversee website performance, SEO strategy, and organic traffic growth.
• Manage website redesign initiatives and ongoing UX/content optimization.
• Drive continuous improvement of website conversion performance.
• Develop and manage email and SMS/text marketing systems:
• Optimize click-through rates and engagement rates.
• Increase system adoption and utilization.
• Minimize unsubscribe/opt-out rates.
• Implement A/B testing and performance refinement.
• Report regularly on system performance and ROI.

Content & Creative Oversight Automated Email and SMS

• Oversee creative design and branded asset development for all campaigns
• Develop compelling content strategies aligned with engagement and growth goals and retention.
• Ensure brand consistency across all digital and physical touch points.
• Manage production of marketing collateral, digital assets, and campaign materials.
• Reporting on all campaigns.

Internal Communications

• Develop and deploy internal marketing communications including:
• Company-wide announcements
• Press releases
• Staff messaging campaigns
• Provide executive-level PowerPoint and presentation support.
• Create branded materials for internal meetings, summits, and field engagement.
• Support onboarding and off boarding communications with cross-departmental coordination.

Community Engagement & Brand Presence

• Plan and execute community engagement initiatives.
• Integrate in-person activations with digital amplification strategies.
• Coordinate sponsorships and community campaigns with social tie-ins.
• Measure community campaign impact on engagement and brand growth.

Cross-Departmental Integration

• Collaborate with operations, sales, CX, and IT teams to align marketing initiatives.
• Support phone system messaging strategy, including auto attendant branding and scripting alignment.
• Participate in system integrations and communication infrastructure alignment.

Reporting & Performance Management

• Develop dashboards and reporting frameworks for:
• Quote volume growth
• Website traffic and conversion metrics
• Email/SMS engagement and opt-out rates
• Social media growth and engagement
• Campaign ROI (digital and traditional)
• Present performance insights and strategic recommendations to leadership.

Qualifications

• 5-10+ years of progressive marketing experience
• Proven experience in go-to-market Social Media strategy development.
• Strong understanding of SEO, digital performance metrics, and conversion optimization.
• Demonstrated experience managing email and SMS marketing systems.
• Experience overseeing website management and redesign initiatives.
• Strong executive presentation and communication skills.
• Ability to manage multiple projects in a high-growth environment.

Preferred

• Insurance Experience
• Proven Content Strategies with Social Media and marketing automation.
• Experience managing direct mail and OOH advertising.
• Background in regulated industries preferred.

Competencies

• Creative and design focused messaging.
• Strategic thinker with operational discipline.
• Data-driven decision maker.
• Strong cross-functional collaborator.
• Detail-oriented with brand sensitivity.
• High accountability and performance ownership.