Specialist Marketing Information Management

Lead The Future Of Marketing Measurement At Nationwide

Are you a data-driven storyteller with a passion for precision and strategy? The Marketing Insights & Optimization team is seeking a dynamic and detail-oriented professional to lead the development and execution of Nationwide's unified marketing measurement strategy.

This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days. Current Nationwide Remote Associates may also be considered.

This role is your opportunity to shape how marketing data drives decisions across the enterprise—through marketing mix modeling, attribution operations, and insight generation that fuels smarter strategies.

What We're Looking For

We're searching for someone who's not just analytical, but also imaginative—someone who can see the story behind the stats and bring it to life. You'll thrive here if you:

• Think strategically but love rolling up your sleeves to get things done
• Have a sharp eye for detail and a strong respect for deadlines
• Know how to bring diverse teams together to make magic happen
• Communicate complex ideas with clarity and confidence
• Possess strong business insight and critical thinking skills
• Are endlessly curious and always looking for ways to improve
• Build trust and foster collaboration wherever you go

What You'll Do

In this role, you'll be a key player in transforming Nationwide's marketing measurement capabilities. Your day-to-day will include:

• Leading the development of marketing mix modeling and attribution strategies
• Driving the collection, validation, and visualization of marketing data
• Translating data into compelling insights and stories that guide enterprise decisions
• Managing cross-functional initiatives and expanding measurement into new business lines
• Developing and maintaining marketing taxonomy frameworks
• Engaging stakeholders and educating teams on measurement best practices
• Recommending optimizations that elevate marketing performance

If you're ready to turn data into direction and insights into impact, we'd love to hear from you.

Job Description Summary

Building a deep understanding of customers and the marketing that works to attract them begins with developing insights and solutions from data. If you thrive on problem-solving, connecting the dots and being part of an organized and informed project team, have exceptional attention to detail and a deep sense of ownership for quality and project workflow, we want to know more about you! As a Specialist, you'll develop and support marketing information capabilities and insights for production or internal business partners. This can include responsibility for business and data analytics projects, including development and maintenance of intermediate statistical models and related analyzes. This can also include developing the business understanding vital for analytics projects, obtaining and leading related data, performing analyses, interpreting results, outlining requirements for analytical solutions as needed, providing insights to internal clients and helping implement insights to marketing decisions. You also may work on projects through one or more of the delivery cycles from initiation, solution scoping, design, development, and analytic execution through implementation.

You'll help document business rules, business cases, requirements, information requirements, analytic requirements and implementation strategy for changes and improvements to customer information and decision making both in an analytical and operational environment.

Key Responsibilities

• Assists with multiple projects to develop business and data analysis to drive business objectives.
• Participates on workstreams of projects designed to execute analytics and to deliver analytic and operational capabilities and solutions.
• Helps generate understanding of business processes and assists with identifying critical business metrics and information requirements for decision making.
• Documents the efforts of the business subject matter professionals; assists with the business alignment and scoping sessions.
• Assists in gathering, analyzing and interpreting a wide variety of underlying data to support business, customer and/or financial objectives; able to identify new ways to combine business data to improve business processes and marketing and business outcomes.
• Helps with the initiative to build and/or improve existing statistical models to solve business problems; defining requirements for sophisticated machine-learning models; implementing testing strategy and assists in putting final models into production.
• Assists in interpreting statistical/analytical results and creating a feedback loop for analyzes improvement.
• Builds data visualization to support business needs.
• Helps designs and implements qualitative and quantitative research projects and methodologies used to measure consumer perceptions and satisfaction.
• Helps drive marketing action and results through the interpretation and application of data and research findings.
• Helps facilitate business implementation planning sessions.
• May facilitate post-implementation checkpoint with business units to ensure best in class solutions are implemented.
• Works with leader to influence change and gain support from leadership and key partners for the development of new processes and methods.
• Assists with developing governance, documentation and training around new processes.

May perform other responsibilities as assigned.

Reporting Relationships: Reports to Director/Manager. This is an individual contributor role.

Typical Skills and Experiences

Education: Undergraduate studies with post graduate studies preferred.

Experience: Typically, five or more years related experience with analytic techniques, statistical methodologies, statistical software and data analysis. Experience with problem solving in a business environment; working with large customer and/or prospect databases; working with product, geographic, demographic data to identify trends and opportunities.

Knowledge, Skills and Abilities: Strong knowledge of analytic lifecycle, business intelligence, database warehousing applications, structured query language, and qualitative/quantitative research methodologies. Proven problem solving, analytical, research and quantitative analysis skills and analytical working techniques, including regression, decision trees, multivariate analysis, etc. Good verbal and written communication skills. Proficiency in developing ad hoc queries using SQL. Comprehension of Agile methodology framework.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager's leader and HR Business Partner.

Values: Regularly and consistently demonstrates Nationwide Values.

Job Conditions

Overtime Eligibility: Exempt (Not eligible)

Working Conditions: Normal office environment. Extended and non-standard work hours based on project and customer needs.

ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more.

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged.