Branding & Aesthetic Engineer (BAE)

Branding & Aesthetic Engineer

Maintain a pristine, elevated, and consistent aesthetic and functional standard across all 30 studios, ensuring the client experience reflects the NAKEDᴹᴰ brand at every touchpoint. The Branding & Aesthetic Engineer is the guardian of the NAKEDᴹᴰ studio experience. This role requires a unique mix of technical skill, creative problem-solving, and brand loyalty.

Aesthetic Oversight:

• Weekly visual walkthroughs (in-person or via local manager photo/video submissions).
• Check decor, plants, signage, lighting, furniture arrangement, wall paint, mirrors, and uniform displays for brand consistency.
• Ensure seasonal displays (if any) are on-brand.
• Replace worn or damaged items immediately (pillows, rugs, chairs, etc.).

Functionality & Equipment:

• Verify all treatment equipment is functioning properly.
• Confirm storage areas are organized and stocked for quick access.
• Test lighting controls, music systems, and HVAC.
• Report and coordinate repair or replacement for malfunctioning items.

Brand Standards Compliance:

• Use the NAKEDᴹᴰ Aesthetic & Experience Checklist (custom doc we'll make).
• Confirm each studio matches corporate-approved layouts, colors, scents, and background music.
• Conduct quarterly "surprise checks" to catch details that may get overlooked.

Preventative Maintenance:

• Schedule routine deep cleans with contracted cleaning teams.
• Plan quarterly touch-up painting and furniture reconditioning.
• Maintain a replacement cycle for plants, linens, and high-touch items.

Vendor Coordination:

• Coordinate and schedule cleaning, repair, delivery, and other 3rd party vendor services as needed.
• Coordinate, schedule and maintain recurring services, pick-ups and deliveries for all studios.

Conduct routine inspections and surprise visits to maintain high standards. Coordinate with Studio Managers to address and prevent maintenance issues. Manage vendor relationships for cleaning, repairs, technical services, and supplies. Oversee recurring maintenance cycles (laundry, cleaning, paint, sharps pickups, water delivery, equipment upkeep). Track all replacements, repairs, and vendor services in a centralized log. Ensure every detail - from scent diffusers and tech devices to pillowcases and alcohol dispensers - meets our company standards. Maintain visual consistency across all studios (luxury minimal aesthetic). Ensure studios maintain operational functionality for maximum staff efficiency. Address issues proactively - not just fixing problems but preventing them.