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Senior Manager, Marketing Analytics

Lead customer data analysis to optimize marketing strategies and campaigns
Manila
Senior
19 hours agoBe an early applicant
Mynt

Mynt

Mynt is a fintech leader in mobile financial services in the Philippines.

Marketing Analytics Head

Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

The Marketing Analytics Head is expected to lead the analysis and reporting of business performance through an understanding of customer usage, behavior, and psyche through internal data. This enables the greater analytic, insighting, and strategy teams in empowering the Marketing Group and its teams in designing targeted solutions, programs, and campaigns. The position is also tasked to spearhead the conceptualization and implementation of appropriate methodologies and study types depending on the business need/domain, ensuring that studies are aligned with the desired direction of the business. It is also expected to have strong collaboration with Market Research and Growth Heads to deliver synthesized results to the Marketing Group and appropriate groups or teams – ensuring their business questions are answered and recommendations are data-driven.

As a team leader, manage team and individual performance to ensure that the employees are carrying out their expected roles and responsibilities – considering the differences in culture, practices and preferences, and vis-a-vis the greater analytics team within GCash as a whole. Engage team members to ensure they have positive emotional connections to the organizational values and purpose and motivate them to deliver superior performance in pursuit of organizational goals and objectives. Proactively drives thought leadership to assess/review existing and potential skill requirements within the Customer Analytics Team to ensure agility with respect to future/emerging skills. Motivate and engage teams to deliver solutions to complex problems at pace. Coach and mentor team to be able to respond to any current or future challenges.

What we offer: Opportunity for career growth and development in the #1 FinTech company in the country. Working with a dynamic and highly collaborative team who want to change the game. A company that values their people with highly competitive and flexible compensation and benefits package.

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Senior Manager, Marketing Analytics
Manila
Marketing
About Mynt
Mynt is a fintech leader in mobile financial services in the Philippines.