Regional Vice President Of Aesthetics And Retail Sales

Regional Vice President (RVP) Of Aesthetics & Retail Sales

To achieve and maintain our high-quality standards, we seek to partner with physicians and staff who share our vision, values and brand promises and are dedicated to advancing our culture. QualDerm providers and staff are well-trained, highly skilled and recognized as leaders in the specialty of dermatology.

We currently have 158 practices in 17 states, spanning across the full spectrum of dermatology, skin cancer care, cosmetics, plastic surgery, and pathology with continued plans to expand further across the nation.

We will partner with you to establish the best combination of environment, technology, teamwork and personal reward opportunities to earn your confidence that we are your best place to work.

Purpose:

The Regional Vice President (RVP) of Aesthetics & Retail Sales is responsible for driving revenue growth, operational excellence, and brand consistency across multiple locations for QualDerm. This senior leader oversees all aspects of aesthetic service delivery, retail product sales, and customer experience, ensuring alignment with corporate strategy and brand standards. The RVP will lead, coach, and inspire regional teams to achieve ambitious sales targets, deliver exceptional client care, and maintain a culture of continuous improvement.

Essential Duties and Responsibilities:

• Own AOP (P&L, revenue/margin), capital planning for devices (lasers, RF microneedling, IPL, body contouring), and payback/ROI modeling (pricing, throughput, consumables).
• Build service-line roadmaps (injectables, energy-based devices, facials/peels) and retail category plans (SPF, post-procedure care, anti-aging, acne, hyperpigmentation).
• Partner with Marketing to deploy clinic-level demand plans (SEM/local social, events, memberships, promotions), manage MDF/co-op with manufacturers, and track ROI.

Operations Excellence:

• Standardize SOPs: consult flow, photography, consent & documentation, pre/post-care, complication management, supply chain, cold-chain (toxins), controlled inventory.
• Implement field operating cadence: weekly performance huddles, monthly operating reviews.
• Optimize scheduling & capacity (templates, double-booking rules, waitlist, late-cancel fills) using online booking/call center integrations.
• Ensure planogram & merchandising execution, pricing compliance, and promo set-ups at every clinic.

Retail Leadership:

• Own assortment, SKU rationalization, vendor terms, rebates, and GPO leverage; drive inventory turns and reduce expiries/shrink.
• Launch and scale membership/loyalty and subscription/replenishment programs; align retail bundling with treatment pathways (e.g., toxin + medical-grade SPF).
• Manage omni-channel (in-clinic POS and e-commerce) with consistent pricing, tax, and fulfillment standards.

People Leadership:

• Hire, develop, and performance-manage Lead Injectors, and Retail Champions along with regional operations leaders
• Design and refine incentives (commission/bonus) aligned to revenue, margin, NPS, compliance, and cross-sell/attach.

Digital Enablement:

• Run the business on dashboards (Power BI or similar): clinic/device/injector productivity, conversion funnels, LTV/CAC, promo lift, attach rate, retail per ticket, inventory health.
• Partner with Digital and Marketing teams to improve online booking, virtual consults, before/after photo systems, CRM/loyalty, and POS integrations.
• Establish test-and-learn playbooks (A/B pricing/promo, membership tiers, consult scripting).

New Clinic Integration:

• Lead Day-0 to Day-90 aesthetics/retail integration: inventory, device assessment, menu/pricing alignment, staff training, and brand standards rollout.

Core KPIs (tracked weekly/monthly)

• Service revenue, retail revenue, gross margin, labor %, EBITDA contribution
• Consult→ treatment conversion, pre-booking, re-booking, NPS/CSAT, reviews
• Injector/utilization %, device throughput, no-show/cancel rate
• Retail per visit (RPV), attach rate %, inventory turns, shrink %, days on hand