Marketer - Trade Marketer.commercial Operations SA

Marketing Coordinator

Mission/Core Purpose of the Job: To coordinate the execution of all marketing activities and marketing promotion plans within the Consumer Channels including coordination of all projects and events. To ensure best practice in marketing within the channel in alignment with organizational strategy. Ensure that execution of plans are aligned to local market preferences.

Context: Fast moving industry with constantly changing business requirements and technologies. Fluid complexities of customer expectations and demands. Highly competitive market with new and established competitors and aggressive competitor strategy and delivery. Highly dynamic and fluctuating Telecommunications industry. Total customer experience for MTN brand. Constantly changing consumer and market needs. Diverse needs in various local areas. Fast paced environment. Market dynamics and developments. MTN policies, processes and procedures. Regulatory industry norms govern MTN and partners. Highly pressurized, deadline-driven environment. Highly legislated / regulated environment requires compliance. Participative environment – highly diverse and team-focused. Reliant on third parties to execute functions.

Key Performance Areas:

Key Tasks:

• The coordination of marketing solutions and service excellence to ensure effective sales and promotions of products throughout the Branded Retail Channel
• To understand, anticipate and capitalize on changes in consumer behavior
• Drive relationships with Internal and external stakeholders
• To achieve measurable results

Operational Coordination and Marketing Action Plans Alignment and Implementation:

• Implement sales and service campaigns in alignment to branded trade marketing strategy, including mall promotions
• Implement Regional planning in terms of marketing activities for the trade
• Determine what activities take place in the region that generate sell through of product
• Manage OEM model and OEM relations at Head Office
• Ensure distribution of product
• Review and implement MTN and OEM incentives in the trade environment.
• Co-ordinate the execution of the marketing action plans across branded channel
• Co-ordinate and use of the production POS material within the channel with external suppliers
• Co-ordinate the use of all new POS and marketing elements with the region
• To give feedback on regional promotion and incentive programmers to improve business.
• Arrange and co-ordinate all regional activities, events, sponsorships within the Channel via BRID
• Co-ordinate the dissemination of communication to region.
• Make inputs with regard to the long term implications of action plans from a broad perspective (strategy of Branded Trade Marketing and BRID)
• Drive best practice, continuous improvement and innovation at process and procedure level and ensure innovation to improve best practice
• Identify and explore innovative ways to enhance the consumer channel performance and marketing mix
• Understand, and collate innovate ways, and local requirements and action plans for the different regions in relation to the execution and implementation of the strategy and also liaise with the approved stake holders.
• Co-ordinate the Implementation of BTL projects and elements
• Co-ordination of production of BTL elements
• Implementation of the BTL projects approved and execution of BTL elements
• Ensure compliance of strategy to BRID and escalate non compliance
• Co-ordinate the execution of sales via marketing activities at a regional level.

Relationship Building and Maintenance:

• Build and maintain relationships with all stakeholders, including suppliers, stores, shopping malls and community leaders and representatives
• Follow up on and respond to all queries
• Maintain good communication and relationships with BRID

Report Generation:

• Generate Weekly & Monthly reports pre & post promotions, as required.

Budget Management:

Contribute to the forecast and offer input into the budget for the unit

• Manage and optimize the budget, ensuring all expenditure is in line with the agreed budget
• Identify areas where money is lost and seek ways to reduce expenditure
• Identify and communicate opportunities to generate additional revenue

Customer Satisfaction:

• Establish and build relationships with all relevant stakeholders
• Align service delivery to local market segments
• Understand customer needs and develop and fine-tune delivery accordingly
• Ensure customer needs and requirements are satisfied through appropriate systems, processes and procedures
• Put contingency plans in place to prevent delays and enhance the customer experience
• Adopt a proactive approach to prevent problems from arising in the future
• Initiate change to continually improve all aspects of service delivery
• Drive continuous improvement as an important element of service delivery
• Deliver measurable results

Supervisory/Leadership/Managerial Tasks:

• Build professionalism, loyalty and commitment to the organization
• Ensure compliance of OEM's and escalate if necessary
• Have the self insight and flexibility to adapt to different situations
• Manage boundaries that separate units in order to optimize effectiveness
• Live the MTN Brand

Role Dependencies:

• Co-ordinate the execution of the marketing activities across the region
• Ensure that an appropriate local flavor or customization is achieved in each local area with all promotions and marketing activities, but also ensure that these adjustments remain within the national framework
• Ensure that all activities are culturally sensitive in the local areas.

Lateral Dimensions:

Creativities (improvement/innovation inherent)

• Establish sound relationships with all stakeholders including external service providers, shopping malls, community leaders, centers of influence
• Build and maintain sound relationships across the region, as above, and utilize these relationships to effectively execute marketing activities and promotions
• Network extensively and build and maintain relationships (internal and external)
• Apply market research in an optimal way to add as much value as possible to other areas of the business
• Proactive research and speedy communication of results and recommendations to the relevant areas to build a competitive advantage
• Deploy and redeploy resources in the most effective way
• Make continuous improvements at system, process and procedure level
• Explore innovative ways to promote and market products and services, including customization of activities to align to cultural preferences on the local markets
• Define and exploit opportunities for improvement and innovation
• Identify innovative ways to use minimum resources to achieve maximum outputs
• Proactively seek information on business issues, particularly outside the National Informal Channels which may impact on the unit
• Structure and build key customer insight, and communicate this to the business via vertical strategy documents
• Manage business intelligence for key customers to identify trends and risks for MTN
• Build and maintain brand credibility

Vulnerabilities (Control Span):

• Poor relationships impacting on poor cooperation and poor execution of strategy
• Non-achievement of turnaround times
• Limited resources
• Ineffective support or resistance from key stakeholders
• Inappropriate marketing execution due to cultural mismatch in local areas
• Inappropriate marketing processes resulting in poor returns
• Marketing activity execution that is not culturally aligned and sensitive, resulting in poor returns or negativity toward the brand
• Ineffective product and marketing roadmaps and time to market
• Lack of advertising and marketing support
• Restricted channels of delivery
• Poor strategy elements
• Skills unavailability
• Budgetary constraints that impact on the short and long term strategies that are being devised
• Increasing pace of the business requiring fast turn-around times

Collaboration:

Responsibility towards:

• Direct reports: None
• Matrix reports: Trade Marketing Manager
• Key customers: Stores (owned & non-owned) Key suppliers: Marketing, Contractors, Architects, Shopfitters, City Council
• Relations