Analyst - Proposition And Customer Insights High Value.marketing NG
MTN Group
High Value Segment Analyst
Responsible for analyzing customer data and market trends to inform proposition development and optimization.
Work closely with cross-functional teams to develop customer-centric propositions that drive business growth.
Implement, monitor and report on customer connection, usage and retention initiatives to drive achievement of business objectives for market segment of the consumer market.
Analyst will support the Manager, High Value Segment in the execution of the Segment's strategy.
Ensures market penetration, growth and profitability through effective implementation of postpaid and segment strategies.
Manage and coordinate brand promotion, product launch and re-launch from end-to-end.
Develop work implementation plan, ensuring it is in alignment with the business strategy of the segment.
Maintain and build brand strength through advertising, media and any other marketing means, managing relationship with key media agencies.
Responsible for end-to-end implementation of operational strategy for acquisition & retention of postpaid customers via strategic and tactical interventions.
Prepares/compiles agreed periodic reporting for the attention of the Manager, High Value.
Conduct frequent product testing for all products/tariff plans and resonating capabilities on the products.
Collaborate with CuS, S&D, Brands & Communication, finance, HR Learning & development etc. to ensure flawless execution of HV products and initiatives.
First degree in any relevant discipline.
Fluent in English.
3 - 7 years' experience in an area of specialization; with experience working with others.
At least 2 to 3 years' experience in segment management.
Customer contact and understanding of customer behavior.
Marketing plans, advertising materials and product life cycle monitoring.
Experience in Telecommunications Industry/tech.
Experience in Project Management.
Proficient use of MS Office Suite (Excel, PowerPoint, Power BI, ERP).