Trade Marketing Mexico

Job Posting

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.

At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day. Are you in? Read on for more details about this particular role.

Responsibilities

Collaborate in strengthening MSA’s distribution policy through tactical marketing actions within distributors to boost the commercialization of our products by business partners.

In synergy with MSA’s Marketing department and the distribution partner, plan and coordinate the execution of activities such as training programs, communication initiatives, workshops, promotions, product launches, incentive campaigns, and other actions that contribute to demand generation.

Establish strong interaction in marketing activities within the channels, aiming to be the supplier that provides the best support to the partner and consequently position MSA in the top of mind of distributors’ commercial executives.

Assist in defining and achieving distributors’ purchasing objectives through continuous analysis and monitoring of their respective performance.

Manage the funds allocated to MDF (Marketing Development Fund) actions for demand generation within distributors, measuring the return on investments.

Implement a robust Sell Out monitoring model with distribution partners, as well as a quantitative/qualitative framework to track joint field activities.

Ensure consistent execution of brand guidelines and visual identity across distributors and points of sale.

Support the development of joint business plans with key distributors, focusing on demand generation and sell-out growth.

Collaborate with the digital marketing team to design and adapt online campaigns that align with channel strategies.

Provide sales teams and distributors with trade marketing materials (brochures, POP, digital assets, presentations, etc.).

Track ROI of trade marketing activities and prepare performance reports for management.

Identify best practices and replicate successful initiatives across markets and channels.

Requirements

Experience (Required): 3–5 years

Experience (Preferred): 3–5 years in sales, marketing, and/or customer service roles

Education (Required): Technical degree or higher in Marketing, Sales, or Business Administration

Education (Preferred): Completed studies in Marketing, Sales, Business Administration, and/or related fields

Travel Requirement: Up to 25% of the time per month