Marketing Manager Yuppiehef

Creative And Strategic Marketing Manager

Yuppiechef is looking for a creative and strategic marketing manager, to bring to life our purpose of helping people create moments of joy at home. The role oversees brand-building activities and tactical sales campaigns that aim to grow our audience base and their affinity for Yuppiechef. The role reports into the Head of Marketing, has two reports, and is based from our offices in Westlake, Cape Town.

We're Yuppiechef, and see ourselves as helping people find moments of joy at home. We're here to offer outstanding and memorable service, while selling things that our customers love using. We're foodies and home lovers and aesthetes and early adopters, and we're passionate learners more than we're experts. We have a loved online store and nearly 20 beautiful physical stores across SA, and are a proud member of the dynamic Mr Price Group. Our offices in Westlake, Cape Town, have a view of the mountains, a beautiful Rancilio coffee machine, and plenty of books to borrow. They're filled with people who value excellence, and who like to make and eat pizza together. We're always looking for new people to teach us new ways of doing things and help us make big things happen. We'd love to know if you might be one of them.

Responsibilities

• Working with your team and our internal creative team to build great briefs and conceive and implement campaigns to hit their objectives, be that growing sales or creating brand love
• Overseeing our organic social media and guiding the Co-ordinator in optimising the brand value it creates, and supporting business objectives
• Building and running impactful promotional campaigns with the Campaign Manager ensuring they reach revenue targets
• Positioning Yuppiechef as a year-round destination for gifting, and maximising the business value achievable from wedding registries
• Growing our audience of omnichannel-shopping customers via campaigns and incentives that convert them to new channels
• Using partnerships to grow specific audience groups, through the funnel
• Co-ordinating regular analysis of campaign performance, and sharing learnings and insights within Marketing and across teams for future improvements
• Driving research projects to better understand current and potential customers and opportunities, to maximise the impact of those campaigns

Qualifications

Qualifications and experience:

• 10+ years' experience in retail marketing - both ecommerce and bricks & mortar, working on known consumer brands, managing timelines, briefs, creative reviews and production oversight of large campaigns with creative agency teams, collaborating with Buying, Planning and other internal teams
• 3+ years' experience of managing direct reports
• A qualification in marketing, branding or communications would be beneficial

Attributes we're looking for:

• Comfortable commercially, using sales insights to justify campaign decisions
• A natural affinity for branding, and close interpretation of how messaging lands with customers
• Strong communication, briefing and presentation abilities
• Extremely well organised and skilled in project management
• Keen collaborative skills, in bringing other teams together to make projects happen
• Quick to build trusting, professional relationships, with inspiring leadership capabilities
• Focussed creative thinking, in conceiving new campaigns mechanics and communication angles
• Familiarity with ecommerce and digital marketing performance metrics
• Positivity, flexibility, helpfulness, and a continuous openness to learning, mentoring and improvement

Pay and benefits:

• We'll equip you with a Macbook
• Office parking available
• Your salary is based on a "Total Cost To Company" model and includes:
• Medical Aid (Discovery) contributions
• Group Life Cover
• Retirement Annuity
• Employee Assistance programme
• 17 days paid annual leave, increasing to 20 days with length of service