Lifecycle Marketing Manager - Part Time - Remote Eligible

Lifecycle Marketing Manager

Move For Hunger is a national nonprofit organization that mobilizes transportation networks to deliver surplus food to communities in need. Operating in a fully remote environment, we've built a diverse, passionate, and creative team that works collaboratively to fight hunger and reduce food waste in the U.S.

Since 2009, we've partnered with more than 1,200 moving companies, 600,000+ apartment units, and a growing network of farmers, distributors, CPG brands, and logistics companies. Together, we've delivered more than 60 million pounds of food—providing over 50 million meals to those who need them most.

We are seeking a part-time Lifecycle Marketing Manager with expertise in Pardot (Marketing Cloud Account Engagement) to lead our email marketing program. This role focuses on building automation campaigns, engagement journeys, newsletters, growing the lead pipeline, and segmented communications that drive member engagement, donor cultivation, and program impact.

This is a hands-on execution role: you will be provided copy, audience recommendations, and creative direction and will own the setup, testing, QA, reporting, and optimization of campaigns within Pardot.

We'd love to hear from you if:

• You are experienced in Pardot (MCAE) and enjoy digging "under the hood" to build, troubleshoot, and optimize automation flows.
• You thrive on turning campaign analytics into actionable insights and data-driven improvements.
• You have experience creating segmented lists, Engagement Studio flows, and nurture campaigns that increase engagement.
• You are detail-oriented and committed to testing/QA to ensure campaigns run smoothly.
• You are a self-starter who can manage multiple projects while working independently.
• You are a collaborative team player who communicates clearly and effectively.

Job Responsibilities

Email Marketing & Automation

• Build, test, and execute all Pardot email campaigns for the organization
• Optimize existing audience segmentation frameworks to deliver the right message at the right time to donors, members, and partners.
• Design, launch, and optimize nurture campaigns
• Create and optimize Pardot forms, landing pages, and automation rules to increase conversion rates.
• Re-engage lapsed donors & partners with targeted campaigns and remarketing strategies.
• Assist in developing targeted lists and segmentation strategies for donors, members, and partners.
• Conduct A/B testing and optimize campaigns to improve open/click/conversion rates.

Reporting, Analytics & Data Management

• Provide regular reports on campaign performance with actionable insights.
• Monitor deliverability, list hygiene, and engagement KPIs.
• Collaborate with staff to align campaigns with fundraising, membership, and program goals.
• Identify hot leads or trends and notify appropriate team members to drive conversion.