Morgan Stanley At Work Marketing, Assistant Vice President

Assistant Vice President- Morgan Stanley At Work Marketing

The Assistant Vice President- Morgan Stanley at Work Marketing will be responsible for driving multi-channel digital marketing driving deeper engagement during the participant's lifecycle. These effort tie to lead warming and overall engagement of products and services available to employees that receive Morgan Stanley at Work's corporate services across stock plan, financial wellness and more. This individual's efforts will be directly connected to key strategic communications to establish and build relationships with employees receiving workplace benefits from Morgan Stanley at Work. This individual will serve as the lead marketer for various campaigns and will lead the execution related to positioning, messaging, channel mix & measurement/attribution.

Principal Areas of Responsibilities:

• Define cross-channel campaign strategy on across B2C audiences for various programs and initiatives.
• Partner cross-functionally to implement omnichannel tactics to engage key customer segments.
• Drive best-in-class growth and communications across the customer journey utilizing modern tools and AI.
• Synthesize data insights across customer demographics and web analytics to optimize engagement touchpoints and improve conversion.
• Tap into customer insights and competitive intelligence to inform the go-to-market strategy and over time, improve adoption tactics.
• Actively engage with key stakeholders throughout the organization including technology, legal, compliance, risk, field communications, and other corporate marketing teams to ensure alignment and deliver on key business initiatives.
• Evangelize the marketing experiences and associated journeys with internal stakeholders and key business partners.

Knowledge and Skills Required:

• Undergraduate degree required
• A minimum of 5 years of marketing and/or communications experience within financial services
• Experience leading marketing campaigns, both strategic direction and execution
• Agency experience is a plus (account management or strategy)
• Knowledge and passion for understanding the customer journey and client insights
• Solid analytical and leadership skills
• Excellent interpersonal, collaboration, client focus and organizational skills
• Strong ability to communicate & present to large audiences
• Ability to simultaneously manage and prioritize multiple engagements
• Knowledge of legal and compliance policies related to financial service industry a plus
• Experience with leveraging multiple marketing channels
• Excellent written and verbal communication skills