Responsible for user growth and investor education content operation in the Futubull Hong Kong market. Through keen market insight and data-driven strategies, identify the pain points of young investors, create high-quality investor education content and activities, and achieve a dual improvement in user activity and transaction conversion.
Core Responsibilities
User Insights and Localization : Deeply understand the pain points of young Hong Kong users in investing and using Futubull, and refine operational strategies by combining local culture and the Cantonese language context. Growth and Activity Operations : Familiar with Generation Z preferences, explore innovative conversion scenarios and activities (online + offline). Reach potential customers at low cost, and be responsible for user engagement, account opening, and deposit conversion data.
Hardcore Content Planning: Closely follow US/Hong Kong stock market trends, quickly output high-quality market commentary, individual stock analysis, and opportunity tips, and stimulate users' trading intentions through professional content.
Data-Driven Iteration : Establish a project data monitoring system, analyze user behavior through funnel analysis, continuously iterate operational SOPs, and optimize the transaction conversion path.
Resource Integration and Collaboration : Collaborate across departments with product, design, and marketing teams; maintain relationships with external KOLs and institutions; and ensure efficient project implementation.