Brand Marketing Manager

Brand Marketing Manager

Do you thrive in high-growth environments? Actively investing and love keeping up with the markets? Passionate about building market-leading brands? We want you to be on our team!

As the Brand Marketing Manager, you'll play a pivotal role in crafting and executing brand marketing strategies that establish Moomoo as the market leader in the fintech industry in Malaysia. You'll be at the forefront of building brand relevance and love, creating meaningful connections with customers, and ensuring our brand stands out in a competitive landscape.

In this role, you will conceptualise and spearhead local brand marketing campaigns, support global campaigns and initiatives, work closely with channels to build brand trust, drive visibility and engagement. You will collaborate closely with teams across Malaysia and globally, so you must be experienced and comfortable working across markets, managing multiple stakeholders to deliver results.

Spearhead Integrated Brand Marketing Campaigns

• Own and lead multi-channel marketing initiatives across paid, owned, and earned media to drive brand visibility and business growth.
• Partner with Content, Performance Marketing, Creative, Business Development, PR teams, and agencies to deliver holistic impactful campaigns that cut through.

Champion Brand Excellence Across Touchpoints

• Work closely with different channels globally to ensure that brand messaging, tone, imagery, experience is consistently represented throughout all touchpoints.
• Champion brand hygiene including the maintenance of reviews on Google, Trustpilot and the running of brand training programs.
• Monitor and manage brand reputation locally, including app reviews and community sentiment.

Market Insights & Competitor Tracking

• Track competitor campaigns and activities across Malaysia's financial services and fintech landscape.
• Analyse competitor strategies and market shifts to provide actionable insights and recommendations to the team.
• Share regular reports on competitor learnings to inform brand strategy and campaign optimisation.
• Stay on top of the latest branding and marketing trends, particularly in digital, social, and fintech spaces. Conduct regular updates and knowledge-sharing sessions to keep the team informed and ahead of market trends.

Maximise Impact and ROI

• Partner with growth, content, and business teams to align marketing efforts with customer acquisition and retention goals.
• Track, measure, and optimise marketing effectiveness to ensure maximum impact and ROI.