View All Jobs 1384
Product Marketing Lead - Remote Eligible
Develop and execute a go-to-market strategy for Monzo's Business Banking product line.
LondonRemote
Senior
1 month ago
✨ About The Role
- The Product Marketing Lead will be responsible for elevating Monzo Business Banking’s product marketing efforts.
- Key responsibilities include coaching and mentoring a team of product marketers and defining product positioning and value propositions.
- The role involves devising and delivering go-to-market strategies for the Business Banking offering and driving market insights.
- The candidate will need to develop the team and onboard new members while partnering with Marketing and Product teams.
- The position requires driving top priority launches to help Monzo Business reach new customers and meet business objectives.
- The role includes crafting impactful messaging frameworks that resonate with target audiences and understanding market trends and customer behaviors.
- The candidate will work in partnership with Product and CRM to enhance customer engagement and loyalty through targeted campaigns.
- Cross-functional collaboration with a broad range of people at all levels of the business is a key aspect of this role.
âš¡ Requirements
- The ideal candidate has experience leading a product marketing team and is passionate about coaching and developing future leaders.
- Previous experience in a B2B organization is essential, particularly in navigating a complex ecosystem of products.
- A strong track record of collaborating closely with Product leadership to shape go-to-market strategies from the early stages of product development is required.
- The candidate should possess an eye for impactful messaging and the ability to provide constructive critiques on creative approaches.
- A solid understanding of campaign metrics and channel mix, including CRM and paid marketing, is necessary to inform typical go-to-market tactics.
- A genuine passion for the product marketing discipline and its critical role within the organization is essential for success in this role.
About Monzo Bank
A bank as smart as your phone.