Director, Marketplace Sales

Director Of Marketplace Sales

Looking for a way to make an impact and help people? Join PacificSource and help our members access quality, affordable care! PacificSource is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status, such as race, religion, color, sex, sexual orientation, gender identity, national origin, genetic information or age. PacificSource values the diversity of our community, including those we hire and serve. We are committed to creating and fostering a work environment in which individual differences and diversity are appreciated, respected and responded to in ways that fully develop and utilize each person's talents and strengths.

The Director of Marketplace Sales is responsible for managing operations and supporting strategy execution within Medicare Sales, Individual Sales, Dual Special Needs Program (DSNP) Sales, and Program of All-inclusive Care for the Elderly (PACE) Sales/Enrollment within the three-state operating area. The Director will manage and coordinate three distinct distribution channels: direct to consumer, broker channels, and community-based referrals. This role will be responsible for actively and positively representing PacificSource in the marketplace and in the broader business community. The Director of Marketplace Sales will implement alignment strategies and tactics to support competitive positioning, contribute to Lines of Business (LOB) performance, create superior market share, and a sustained competitive advantage. This role will collaborate with the Executive VP and Chief Sales and Marketing Officer and will coordinate with other departments within PacificSource to execute plans that support growth and financial performance goals for PacificSource Health Plans.

Essential Responsibilities:

• Develop and implement individualized sales and distribution strategies for four LOBs (Medicare, Individual, DSNP, PACE); working directly with senior leadership to achieve growth and profitability goals of PacificSource. Ensure that plans align with and advance the enterprise strategic plan and annual work plan for the respective LOBs.
• Manage member acquisition and retention strategies, including evaluating market profitability. Ensure progress towards profitable member acquisition through regular analysis and review.
• Ensure all lines of business meet all Centers for Medicare and Medicaid Services (CMS) and state regulatory and contractual requirements.
• Foster and strengthen relationships with PacificSource's Medicare, Individual, DSNP, and PACE provider partners, brokers, regulators, and other internal and external stakeholders, including the Medicaid and Employer Group LOB. Contribute in LOB governance model.
• Maintain high community visibility in all markets, ensuring that PacificSource participates in conversations and activities which may result in generating future sales. This includes connecting with community resources such as care finders, care coordinators, and other healthcare resource aggregators.
• Partner closely with the Director of Enterprise Sales Strategy, state Market Presidents, Regional Sales Directors, and other leadership to align strategies across regions and functions. Support LOB leaders in managing the Profit & Loss for the respective areas of responsibility. Act as a subject matter expert for Marketplace, traditional Medicare, DNSP, and PACE sales.
• Closely track service levels and adjust operations and strategies as needed to maintain high levels of service. Monitor all relevant metrics, maintain dashboards and reporting, and communicate status to senior leadership.
• Collaborate with product development team to support the development of and enhancement of marketable products in respective service areas.
• Manage internal and external commission strategies and ensure effective execution. Track monitor and report organizational and individual Sales Goals, according to standard protocols established.
• Medicare LOB: Support development and execution of Medicare business strategies in partnership with Sales, Marketing and other leaders within the organization. Monitor performance and recommend adjustments and maintain positive broker relationships across operating areas. Ensure education and distribution channels are informed about company products and services.
• Individual LOB: Lead field sales