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Trade Marketing Specialist

Develop and implement category trade marketing strategies to boost sales and market share
San José, Costa Rica
Mid-Level
yesterday
Mondelez International

Mondelez International

A global snack food and beverage company known for brands like Oreo, Cadbury, and Trident gum.

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Join Our Mission to Lead the Future of Snacking

You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for Mondelēz International and our customers and work with key account managers to implement plans to deliver our annual target.

How you will contribute:

You will:

  • Leads the development of the trade marketing part of the category annual plans (contract process)
  • Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions
  • Leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks
  • Suggests and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale
  • Follows up the competition's commercial activity in the category in order to detect business opportunities and potential threats for the brand
  • Plays a leadership role within the multi categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi categories targets

What you will bring:

  • Category planning and delivering growth through category leadership
  • Having a future-focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans
  • Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets
  • Business planning and how to maximize revenue growth
  • Influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view
  • Analytical skills and business acumen

More about this role:

What you need to know about this position.

What extra ingredients you will bring:

  • Participate in the development of annual trade marketing plans for the category.
  • Understand market dynamics/consumer insights by channel to participate in strategic trade marketing decisions.
  • Lead the budget and commercial planning to achieve annual plans based on relevant components.
  • Suggest and influence investment in category building blocks, according to category and channel needs, and be responsible for excellence in execution at the point of sale.
  • Monitor trade activity of the competition in the category to detect business opportunities and potential threats to the brand.
  • Play a leadership role within multi-category teams by leading and providing accurate and relevant point-of-sale information for the channel that will lead to finding commercial opportunities such as innovations, promotions for customers, portfolio, pricing, etc. that will lead to achieving multi-category objectives.
  • Create commercial actions and carry out the settlement of plans
  • Develop and coordinate the production and distribution of point-of-sale materials.

Job specific requirements:

  • Professional
  • Minimum of 4 years of experience in Trade Marketing or Sales.
  • Advanced proficiency in Excel.
  • Advanced proficiency in English.

No Relocation support available

Wacam is Mondelēz International's Latin America presence with more than 1700 wonderful people proudly representing a diversity of cultures and nationalities. Wacam includes 13 countries: Colombia, Ecuador, Perú, Chile, Bolivia, Panamá, Costa Rica, Nicaragua, Honduras, Guatemala, El Salvador, República Dominicana, Puerto Rico. We make and distribute our global brands and local jewels such as Field, Club Social to over 190 million consumers.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

At Mondelez International we work under a hybrid model, in which our offices at WACAM offer us a space for connection, collaboration and co-creation, with attendance being subject to the needs of the teams themselves and/or the business.

Where permitted by internal policies and local laws, new hires are required to be fully vaccinated with the COVID-19 vaccine as a condition of employment by their date of hire, unless they are granted a medical accommodation.

Regular Category Planning & Activation Sales

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Trade Marketing Specialist
San José, Costa Rica
Marketing
About Mondelez International
A global snack food and beverage company known for brands like Oreo, Cadbury, and Trident gum.