Shopper Marketing Specialist

Job Title

El Shopper Marketing Specialist liderar la definición e implementación de los lineamientos de ejecución de las estrategias de marketing en el punto de venta, asegurando que las iniciativas se traduzcan en experiencias relevantes para el shopper que impulsen conversión, crecimiento de categoría y consistencia en todos los canales (TT y MT).

Job Description

Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for Mondelēz International and our customers and work with key account managers to implement plans to deliver our annual target.

How you will contribute

You will:

• Leads the development of the trade marketing part of the category annual plans (contract process)
• Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions
• Leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks
• Suggests and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale
• Follows up the competition's commercial activity in the category in order to detect business opportunities and potential threats for the brand
• Plays a leadership role within the multi categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi categories targets

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Category planning and delivering growth through category leadership
• Having a future-focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans
• Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets
• Business planning and how to maximize revenue growth
• Influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view
• Analytical skills and business acumen

More about this role

El Shopper Marketing Specialist liderar la definición e implementación de los lineamientos de ejecución de las estrategias de marketing en el punto de venta, asegurando que las iniciativas se traduzcan en experiencias relevantes para el shopper que impulsen conversión, crecimiento de categoría y consistencia en todos los canales (TT y MT).

What you need to know about this position:

• Traducir estrategias de marketing en lineamientos claros de ejecución en PDV.
• Medir impacto y optimizar iniciativas
• Asegurar coherencia entre key visuals, materiales POP y experiencia en tienda.
• Diseñar e implementar activaciones, promociones y visibilidad.
• Definir estándares de ejecución (planometría, exhibiciones).
• Analizar insights de shopper y convertirlos en acciones.
• Articular Marketing, Ventas, Trade y CatMan.

Job specific requirements:

• 4-5 años en áreas comerciales o marketing.
• Experiencia en consumo masivo (FMCG).
• Experiencia en canales moderno y tradicional.
• Profesional en carreras administrativas, y afines.
• Excelentes habilidades de comunicación, e influencia.
• Capacidad analítica, y pensamiento estratégico.
• Tener experiencia manejando el CARIBE es un plus.

No Relocation support available

Business Unit Summary

Wacam is MondelēzInternational's Latin America presence with more the 1700 wonderful people proudly representing a diversity of cultures and nationalities. Wacam includes 13 countries: Colombia, Ecuador, Perú, Chile, Bolivia, Panamá, Costa Rica, Nicaragua, Honduras, Guatemela, El Salvador, República Dominicana, Puerto Rico. We make and distribute our global brands and local jewels such as Field, Club Social to over 190 million consumers.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

At Mondelez International we work under a hybrid model, in which our offices at WACAM offer us a space for connection, collaboration and co-creation, with attendance being subject to the needs of the teams themselves and/or the business.

Where permitted by internal policies and local laws, new hires are required to be fully vaccinated with the COVID-19 vaccine as a condition of employment by their date of hire, unless they are granted a medical accommodation.

Job Type

RegularCategory Planning & ActivationSales