Chief Marketing Officer, Tate's Bake Shop

Senior Marketing Leader for Tate's Bake Shop

Are you ready to make it happen at Mondelēz International? Join our mission to lead the future of snacking. Make it with pride.

As the senior most marketing leader across all brand marketing, product portfolio and digital commerce functions for Tate's Bake Shop, this role is responsible to drive the vision for the Tate's brand and co-pilot growth for the total business.

The Chief Marketing Officer reports to the CEO of Tate's and is a key contributor to the cross-functional Leadership Team. They lead the Tate's marketing organization which includes a team of 5. In addition, this key leader is also responsible for overseeing the Tate's Bake Shop retail flagship location in Southampton, NY.

This role is responsible for growing the business across all channels, with a particular focus on driving Household Penetration through Food & Mass, Natural/Specialty, eCommerce/Direct-to-Consumer platforms and Retail Bake Shop operations, while also managing the Marketing budget and delivering the P&L.

The ideal candidate balances classic CPG discipline with the agility to challenge convention and roll up their sleeves to problem-solve at this transformative stage in the business life cycle. They are a strong collaborator, working closely across functions such as Sales, Finance, Operations and R&D, navigating ways of working to deliver growth, often on a compressed timeline.

How you will contribute

• Lead the Tate's Bake Shop brand vision and positioning in partnership with CEO, rooted in brand heritage, consumer insights, and cultural relevance. Act as the brand steward, ensuring consistent storytelling across every brand touchpoint.
• Develop and lead compelling 360° brand equity activation campaigns that drive affinity, awareness, and ultimately drive Household Penetration (HHP) and velocity in partnership with external agencies with a digital-first mindset. Develop marketing communications and oversee media plans with a challenger brand mindset as well as PR, social, events and activations.
• Own the full portfolio management and product plans, in partnership with Sales and customers to develop integrated business plans.
• Lead the Innovation/Renovation pipeline and commercialization (fully, through to go to market with a focus on next 12-36 months)
• Lead eComm channels in Pure Play and Direct-to-Consumer, including social commerce and corporate gifting.
• Partner with the Mondelez Shopper Direct Store Delivery (DSD) Marketing organization, responsible for collaborating on annual Strategic Marketing Guide (SMG) programs for Food & Mass channels.
• Lead in-store shopper marketing strategy, omnichannel marketing and retail media programs for Club, Drug and Natural channels in partnership with the Tate's Sales team.

What you will bring:

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Challenger brand mentality to innovate and drive best practices of marketing, product development and activation
• Marketing and category leadership in a matrix environment, with a determination to win
• Cross-functional, cross-geography program/project leadership and effective influencing of complex and senior stakeholder set-up
• Leadership and influencing skills with a focus on effectively collaborating across the organization including at executive level
• Strong, clear communicator
• Independent and self-initiated thinker with entrepreneurial spirit
• Eye for design to grow premium, distinctive brand assets across all brand touchpoints
• Understanding of growth modelling tools, including consumer demand spaces, market and competitive analytics and financial reporting tools
• Curiosity and passion to spot trends and develop future forward products, plans and marketing activations
• Agile, action-oriented and able to keep pace with a fast-moving organization
• Resilient to get things done

Proven Business Results:

• Proven experience in developing 360° brand equity activation campaigns that drive growth in today's highly competitive marketplace
• Deep understanding of consumer and competitive landscape to identify opportunities for growth and drive competitiveness
• P&L ownership and delivery of Annual Contract (AC) for the business (top- and bottom-line)
• Experience setting brand guardrails for cross-functional teams, including marketing managers and sales, supply chain to ensure delivery of the P&L
• Decide on end-to-end trade-offs upon consultation with other commercial leaders (e.g., decisions on contingencies to close top or bottom-line gaps to plan)

Travel: About 30% Travel

Qualifications:

• 15+ years of relevant marketing experience, ideally in both entrepreneurial and corporate environments with preference to individuals with food CPG experience. MBA preferred
• People leadership experience
• Extensive experience in analyzing syndicated data, with ability to identify drivers and drags of the full product portfolio
• Extensive experience in media, including marketing mix analysis and ROI modeling
• Previous experience owning a P&L

The base salary range for this position is $170,000 to $297,500; the exact salary depends on several factors such as experience, skills, education, and budget. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results and eligibility to participate in our long-term incentive program.

In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.

Salary and Benefits:

The base salary range for this position is $174,100 to $287,265; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results and eligibility to participate in our long-term incentive program.

In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.

No Relocation support available

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products—are close at hand for our consumers across the country.

Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

For more information about your Federal rights, please see eeopost.pdf; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal

Job Type

Regular Brand & Portfolio Management Marketing