✨ About The Role
- The Product Marketing Manager will support go-to-market strategies for Modern Treasury's platform and products.
- Responsibilities include shaping messaging and positioning, running account-specific campaigns, and driving customer marketing efforts.
- The role involves collaborating with Product, Marketing, and Sales teams to develop and execute go-to-market plans.
- The candidate will support sales enablement and conduct competitive analysis to inform strategies.
- The position requires a deep understanding of payments and Modern Treasury products, as well as the ability to gather insights from customers and competitors.
- The role includes developing a go-to-market channel strategy in partnership with bank and consulting partners.
- The candidate will be responsible for delivering compelling website copy, enablement playbooks, and customer case studies.
âš¡ Requirements
- The ideal candidate should have at least 5 years of relevant work experience in marketing, product marketing, product management, or sales engineering.
- A strong background in go-to-market strategies for B2B software companies is essential for success in this role.
- Candidates with experience in fintech or start-up environments will be preferred, indicating a familiarity with fast-paced and innovative settings.
- Excellent communication skills are crucial, with an emphasis on delivering clear and persuasive messaging without relying on buzzwords or jargon.
- A deep empathy for customers and users is necessary, as the role involves understanding their needs and experiences.