Field Marketing Officer

Field Marketing Officer

We are looking for a Field Marketing Officer to drive sales and market penetration for electric motorbikes across Kenya. This is a field-based role where you'll be at the forefront of M-KOPA's E-Mobility revolution, executing sales strategies, generating and converting leads, and building strong relationships with customers and local communities.

This role offers the opportunity to be part of a startup team within a larger company, bringing a new product division to life. You'll engage directly with customers through field visits, product demonstrations, and community events, while contributing valuable market insights that shape our go-to-market strategy.

About Us

At M-KOPA, we're focused on digital and financial inclusion across Africa, serving over 3 million "everyday earners" through pay-as-you-go asset financing. Our Mobility division is expanding access to electric motorbikes, helping riders transition to cleaner, more cost-effective transportation solutions.

What You'll Do

• Execute sales strategies and conduct field visits to promote and sell electric motorbikes
• Generate and convert leads through field visits, customer referrals, partner networks, and community engagement
• Provide product demonstrations and guide customers through the sales process
• Build relationships with customers, local communities, leaders, and influencers
• Support marketing campaigns by distributing materials and organizing local events
• Collect market data, customer feedback, and competitor insights
• Prepare regular reports on sales activities and conversion rates
• Stay current on product features and industry trends related to electric motorbikes

This is an on-site role, you would be working from our offices in either Nairobi, Kisumu or Mombasa, partnering with a diverse group of employees from our different markets and locations across Kenya. You will be reporting to the Senior Commercial Manager.

Expertise

• Diploma or Degree in Sales, Marketing, or related field
• 2+ year of experience in sales, marketing, or related field
• Experience in direct-to-consumer sales, preferably in the automotive industry
• Proficiency with Excel and mobile sales tools
• Proven track record of meeting and exceeding sales targets

If the above is of interest to you, please apply.

Why M-KOPA?

At M-KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on-the-job training. We support individual journeys with family-friendly policies, prioritize well-being, and embrace flexibility.

Join us in shaping the future of M-KOPA as we grow together.