Responsable Sénior Du Marketing De Cycle De Vie I // Senior Lifecycle Marketing Manager I

Senior Lifecycle Marketing Manager I

Mistplay is seeking a strategic and proactive Senior Lifecycle Marketing Manager I to drive user engagement and revenue growth. As a part of our Marketing team, this role is crucial in leading the creation of end-to-end user-centric offers and events aligned with Mistplay's strategic engagement initiatives. You will report to the VP of Growth Product and work closely with various teams, including Analytics, Product, and Marketing.

What you'll do at Mistplay:

• Spearhead the development and execution of user-centric offers and events, ensuring alignment with Mistplay's strategic engagement initiatives.
• Oversee the management and evolution of the Live Ops offer and events calendar while ensuring alignment with organizational objectives.
• Develop and manage comprehensive QA testing strategies to guarantee a seamless customer experience and minimize errors.
• Utilize your deep understanding of the customer lifecycle to create compelling customer offers and identify new opportunities to enhance user engagement.
• Establish yourself as the go-to expert for user engagement KPIs, identifying potential errors and outliers in Live Ops campaigns.
• Collaborate with the Lifecycle Marketing Manager to innovate features and support cross-functional initiatives aimed at enhancing our analytics tools and systems.
• Use data-driven strategies to identify new opportunities and drive user engagement across different stages of the customer lifecycle.

What you'll bring to Mistplay:

• 5+ years in marketing or a related field, with a proven track record in lifecycle marketing and user engagement.
• Strong ability to lead end-to-end user-centric offer and event development, manage QA testing strategies, and have a comprehensive understanding of customer lifecycle and user engagement KPIs.
• Leadership and influence, strategic thinking, collaboration, communication, problem-solving, proactiveness, and a strong sense of accountability.
• Ability to identify data-driven opportunities, provide insights, and enhance marketing analytics tools.
• Exceptional verbal and written communication skills, with the ability to present complex information effectively to diverse stakeholders.
• Flexibility to adapt to changing priorities and a commitment to continuous learning and improvement.

As a Senior Lifecycle Marketing Manager I at Mistplay, you'll be instrumental in shaping the user experience and engagement strategies. Your contributions will directly influence the growth and success of our platform while elevating the impact and reach of our marketing efforts. We look forward to welcoming your expertise and leadership to our team!