Resort Marketing Specialist

Seasonal Resort Marketing Specialist

Create your experience of a lifetime! Come work and play in the mountains! Whether it's your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world. With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success.

Hiring for our seasonal positions occurs on a rolling basis. Applications will be accepted until December 15th or until the positions are filled (whichever is first).

Employee Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons • MORE employee discounts on lodging, food, gear, and mountain shuttles • 401(k) Retirement Plan • Employee Assistance Program • Excellent training and professional development • Referral Program

Job Summary:

The Seasonal Resort Marketing Specialist for Afton Alps is a critical team member for bringing to life the resort brand strategy and the guest experience. This is achieved through events and activations, partner integrations, in-resort messaging and signage, guest-facing promotional material, content capture, go-to-market support, and website ownership. The Seasonal Resort Marketing Specialist will be on the Resort Marketing Team, reporting to the Field Marketing Manager; working cross-functionally to serve as one of the on-the-ground marketing representatives at the resort.

Job Specifications:

• Starting Wage: $22.00/hr - $26.03/hr • Employment Type: Winter Seasonal 2025/2026 • Shift Type: Full Time hours available • Minimum Age: At least 18 years of age • Housing Availability: No

Job Responsibilities:

• Collaborate on events and brand activation plans that bring the resort brand to life. By developing a deep understanding of the market and the resort brand, and bringing an ability to develop strong relationships with cross-functional teams to turn ideas into action, this candidate will assist in the ideation and execution of events, activities and activations that elevate the guest experience in a way that is most meaningful to guests. This includes:

• Collaborating with the centralized resort marketing and mountain operation teams.
• Directing external agencies and contractors, vendors, partners and event staff as needed in order to execute activations, events and brand experiences.
• Acting as a project manager and collaborate with various stakeholders to prioritize workflows.
• Managing complex, high-volume and rapidly changing information, to bring solutions to problems and opportunities.

• Help execute partner integration on-mountain/in-resort in partnership with the Strategic Alliance team. This responsibility involves:

• Ideating and collaborating with cross-functional teams to create opportunities and value for strategic alliance partners in-resort.
• Delivering successful partner events, activation, signage and other deliverables, as well as facilitating partner photo shoots.
• On-the-ground marketing representative to align and support partner and resort brand goals.

• Assist on-mountain/in-resort content capture and the promotion of the resort.

• Assist with in-resort event content capture for the resort, hosting brand and photo shoots with third-party creative and content vendors that will be used for social media and website content, and other Marketing and PR purposes.

• Help facilitate the flow of content from the resort location into the centralized content and creative teams.

• Collect storytelling imagery for events, activations, promotions, and partnerships for reporting and performance.

• Assist with management of resort digital platforms, including content contribution to for social media and website as needed.

• Direct and execute in-resort messaging, signage and guest-facing promotional materials in and around the resort.

• Responsible for overseeing all aspects of ensuring the manifestation of the resort's brand as part of the in-resort guest experience.

• Promoting company-wide initiatives and lines of business, which includes, but is not limited to, creation and deployment of in-resort signage and messaging and guest communications.

• Execute and analyze guest experience strategies and collect event/activation results and data.

• Lead post event data collection across resort lines of business to gather insights, informing strategies to enhance guest experience and influence future strategies.

• Leverage data to optimize in-season engagement and retention efforts.

• Experience reading, understanding, analyzing, and reporting on guest experience data.

• Track business results related to guest experience, providing actionable recommendations to improve marketing tactic performance.

Job Requirements:

• Four-year college degree required. Emphasis in marketing, business and/or communications preferred. • 2+ years of marketing, event, sales or other related experience • Microsoft Office familiarity • Excellent English language and writing skills. • High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker who take initiative with positive energy. • Solution-oriented mindset, with the ability to identify opportunities and implement solutions • Demonstrated learning agility, with the ability to quickly adapt to new skills and responsibilities • Strong analytical skills and the ability to leverage data to tell compelling stories • Must be able to work holidays, weekends and evenings as needed • Must have reliable transportation to and from the resort.

Preferred:

Field Marketing or Event Experience