Director, Revenue Marketing

Director, Revenue Marketing

Get started on an exciting career at Element! Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business - delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.

What We Need

Demand Strategy & Campaigns

Develop and execute revenue-focused marketing strategies aligned with sales priorities and corporate growth goals. Build and optimize multi-channel campaigns, including ABM, to generate and nurture high-quality leads from prospective clients. Partner with sales leadership to increase share-of-wallet from existing accounts through targeted marketing plays.

Growth & Revenue Alignment

Own the end-to-end strategy and execution of marketing campaigns in collaboration with MarComm and Sales teams. Leverage digital, social, events, email, and content channels to drive pipeline development and client engagement. Track, analyze, and optimize campaign performance across the funnel for maximum ROI.

Product Marketing

Define and articulate compelling value propositions, messaging, and positioning for key products and solutions. Enable the sales team with effective collateral, competitive intelligence, and client-facing tools.

Field, Partner & Event Marketing

Lead the strategy, planning, and execution of all field marketing initiatives including trade shows, conferences, and hosted experiences. Ensure seamless lead capture and follow-up processes that convert event engagements into qualified pipeline and revenue. Oversee association partnerships and sponsorships to amplify brand presence, connect with prospects and deepen client relationships.

Commercial Enablement Support

Partner closely with the broader MarComm team to ensure unified messaging and channel activation. Build strong relationships with Sales, Product, and Client Success teams to drive go-to-market efficiency and effectiveness.

Commercial Sales Events

Lead the development of annual Sales Kick Off agenda and content.

Commercial Communications

Lead the development of effective communications to support our sales teams, ensuring alignment, driving engagement, and improving overall sales performance through clear, consistent, and impactful internal communications.

Team Management

Foster a high-performing, future-ready team by actively supporting employee development, upskilling, and career growth, while championing the adoption of new tools and technologies that enhance team efficiency, collaboration, and marketing effectiveness. Conduct performance evaluations and provide feedback to team members. Continuously work to improve employee engagement and build a positive workplace culture, including aligning team to Element's Purpose, strategy and Values. Encourage open communication and collaboration across all levels of the team.

Qualifications

8+ years in B2B marketing, with 5+ in a revenue marketing, demand gen, or integrated marketing leadership role. Proven experience aligning marketing with sales to drive pipeline and revenue growth. Strong track record of building and scaling multi-channel campaigns that generate measurable business outcomes. Expertise in event marketing, product marketing, and field/partner marketing strategies. Data-driven mindset with strong knowledge of marketing automation, CRM systems (e.g., Salesforce), and analytics tools. Excellent leadership, communication, and project management skills.

Skills

A strategic thinker who can see the big picture while flawlessly executing the details. A leader with a bias for action and results. A collaborative spirit who thrives in cross-functional environments. A deep understanding of the B2B buyer journey and how to influence it through integrated marketing.

The hiring base salary range for this position is $124,600 - $171,400 USD annually. Actual compensation within this range will be dependent upon the individual's knowledge, skills, experience, equity with other team members, and alignment with market data. Please note that the disclosed salary range is solely for candidates hired to perform work within this geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location.

What's in it for You

A culture of innovation, empowerment, decision-making, and accountability. Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness. Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays).

Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans' status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to talentacquisition@elementcorp.com or call (800) 665-9744.