VP Of Enterprise Sales & Occupancy

VP Of Enterprise Sales & Occupancy

The VP of Enterprise Sales & Occupancy provides enterprise-wide leadership for sales strategy, systems, performance, and innovation across Ebenezer Senior Living's continuum of services including Skilled Nursing, Transitional Care, Assisted Living, Childcare Centers, Adult Day, and Senior Cooperatives. This role is responsible for driving occupancy and enrollment through standardized yet adaptable sales processes, advanced use of technology and data, and deep collaboration across Operations, Clinical, Marketing, Finance, and Fairview Health Services.

The VP of Enterprise Sales & Occupancy is a key leader in aligning sales operations with these broader health system goals. This role leads a cross-functional team of Sales Consultants, admissions, outreach, and support team members along with a team of On-Call/Casual Sales Floats and serves as the organizational expert in CRM optimization, admissions automation, pricing strategy, intercompany referrals, and occupancy maximization. The position is both strategic and operational, requiring a collaborative leader who can bring people together, drive change, and continuously evolve systems to support current performance and anticipate future growth.

Responsibilities

• Sales Strategy & Performance Leadership
• Health System Integration & Referral Optimization
• Process Automation, CRM & Technology Leadership
• Intercompany Collaboration & Continuum Navigation
• Pricing, Competitive Analysis & Revenue Optimization
• Leadership, Team Development & Culture

Required Qualifications

• B.S./B.A.
• 7 years Progressive sales leadership in senior living, healthcare, hospitality or a related field
• Proven success driving occupancy, referral expansion, and revenue performance in Assisted Living
• Demonstrated expertise in CRM systems and sales process automation
• Experience leading, standardizing, and scaling sales systems across multiple sites
• Strong analytical skills with the ability to translate data into strategy and action
• Drivers License in good standing

Preferred Qualifications

• M.A./M.S.
• Experience working within or alongside a health system
• Background in marketing strategy and lead generation
• Regional Sales experience
• Skilled Nursing and Senior Cooperative experience
• Understanding of referral compliance, healthcare regulations and payer dynamics
• Operational leadership experience in senior living or healthcare
• Experience supporting ownership groups or joint venture partners

EEO Statement

EEO/Vet/Disabled: All qualified applicants will receive consideration without regard to any lawfully protected status