Onsite, Part - time Marketing Specialist - Bloomington, MN

Onsite, Part-Time Marketing Specialist - Bloomington, MN

Job Type: This role starts as freelance for 24 hours a week and will be onsite 8 hours a day onsite T-Th. If more hours are needed, you can work from home Mondays and Fridays. This position may convert to salary at $55-$60k. The company is a manufacturer of academic and sports memorabilia (i.e. yearbooks, class rings, Letterman jackets, caps and gowns, etc.). This role supports the mascot shop by completing assigned initiatives, defining marketing strategies, and creating tactical plans. This includes executing go-to-market activities that support organizational goals such as driving buy rate and growth.

Responsibilities:

• Marketing Strategy Execution: Manage the execution and coordination of marketing plans to reach growth targets.
• Develop, implement, and track business-specific digital marketing initiatives, such as email, paid media, social, SMS, and JCOM/ecommerce.
• Design and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, physical/virtual events, etc.).
• Partner with the Merchandising/Product team on all product launches and positioning.
• Data / Analytics Tracking: Monitor identified key KPIs for business and report findings. Partner with the analytics team to analyze and report on the performance and efficiency of campaigns using Salesforce reports. Leverage marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Sales Rep Marketing Support: Establish relationships and communicate regularly with reps to understand their needs to support account growth (i.e. Buy Rate improvements, Net Account growth, Unit Sales, Gross Revenue, and EBITDA). Develop needed collateral, visual merchandising, digital, and in-school event support for key events. Implement ways to help the reps evolve local marketing and grow local revenue through corporate marketing support. Prepare materials and products for special events, trade shows, etc.

You Have:

• Experience: 1-3 years professional marketing experience. Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods.
• Education: BA/BS degree or equivalent combination of education and experience.
• Drive: Willingness to learn, demonstrate creativity, and excel in a changing (and fast-paced) environment. Preferred excellent organization and time management skills with the ability to manage multiple priorities/tasks effectively.
• Technical Skills: Experience in collateral development, marketing communications, and overseeing digital channels (including web/ecommerce, print, email, paid search, paid advertising, SEO/SEM, social, and SMS). Preferred social marketing experience. Preferred understanding of data/analytics, analytical skillsets, and content editing.
• Attention to Detail: Proven ability to independently manage multiple priorities in a fast-paced and deadline-driven environment. Preferred skillsets in writing and editing content with an acute attention to detail.
• Great Communication Skills: Strong communication and interpersonal skills with the ability to work effectively with all levels of the organization. Preferred strong written and verbal communication skills.

Benefits: Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

JobID: SM24-1972134