Channel Marketing Manager

Channel Marketing Manager

The Channel Marketing Manager is responsible for leading the integrated marketing initiatives across Distribution, Reseller, and Strategic Partner Accounts. This role will directly oversee our Channel Marketing Account Managers, providing strategic guidance, elevating execution, and driving marketing effectiveness. This individual will serve as the strategic point of contact between sales, product, and marketing, ensuring our team is aligned, efficient, and focused on increasing partner engagement, program ROI, and demand generation. This is a fast-paced, high-visibility role where no two days are the same. You will need to confidently prioritize and re-prioritize shifting projects while navigating a highly matrixed organization. Success requires a balance of strategic leadership, tactical execution, and data-driven decision making.

Duties and Responsibilities:

• Channel Strategy & Growth (25%) Lead the development and execution of integrated marketing strategies for key partner and reseller accounts. Use customer journey insights to align marketing with sales objectives and revenue goals. Represent the marketing team in customer-facing meetings and events; build trusted relationships with partner stakeholders. Understand how these customers go to market and tailor programs around their strengths.
• Team Leadership & Enablement (25%) Manage and mentor Channel Marketing Account Managers to ensure high performance, strategic thinking, and timely execution. Remove roadblocks, drive efficiency, and implement scalable processes that allow the team to deliver more with less bandwidth strain. Foster a collaborative, feedback-driven team culture.
• Cross-functional Collaboration (20%) Partner with Sales Leadership to share account marketing performance, insights, and growth opportunities. Collaborate closely with Product, Creative, Events, and Marketing Communications to align priorities and messaging. Serve as the marketing liaison for internal teams and ensure seamless communication around campaigns and deliverables.
• Program & Process Ownership (15%) Create streamlined workflows, tools, and templates to simplify execution and improve visibility into results. Monitor, measure, and report on marketing program performance, ROI, and optimization opportunities. Recommend and implement systems that improve marketing operations across the channel ecosystem.
• Sales Enablement & Campaign Development (15%) Work with internal teams to adapt and personalize pre-existing sales and marketing content for use with key channel partners. Ensure that events and content align with broader campaign themes and customer needs. Leverage digital marketing platforms to amplify reach and impact.

Job Requirements:

Essential Knowledge, Skills, and Abilities Required: Strategic thinking with a strong understanding of B2B channel dynamics, partner marketing, and customer engagement. Natural leader who can coach a team and bring clarity to complex projects. Cross-functional collaborator who thrives in a fast-paced environment with many moving parts. Strong creative marketing skills- Ability to take initiative, develop and seek out creative and innovative ideas. Project management - Must be comfortable handling multiple projects and initiatives simultaneously and have the ability to prioritize workload and meet deadlines. Excellent verbal, written, and presentation communication skills. Strong listening skills with the ability to translate concepts into deliverables. Strong interpersonal and leadership skills. Ability to effectively interface at all levels. Ability to translate trends, tools, and intel into actionable marketing recommendations. AV industry or IT experience and basic understanding of core channels. Must be available for extended, varied work hours based on business needs.

Minimum Education and Experience Required: BA in Marketing, Communications, or related field with 3-5 years' experience in channel marketing, product marketing, and/or brand and content marketing; or combination of relevant education and experience. 3-5 years of management experience.

Preferred Qualifications: Experience working cross-functionally across IT, AV, Sales, or channel-based reseller sales models. Strong analytical skills - ability to pull insights from campaign performance data to drive decisions. Strong communication, presentation, and relationship-building skills. Proven ability to think strategically while managing tactical execution. Comfortable leading meetings with Sales Leadership and customers. Familiarity with MDF (Market Development Funds), campaign ROI tracking, and partner marketing portals. Experience using marketing automation tools, Salesforce, or project management platforms. Has effectively implemented AI tools to improve customer engagement. Enjoy working independently and in a collaborative team environment, sharing knowledge and best practice across the company.

Working Conditions/Physical Demands: While performing the duties of this job, the employee is regularly required (for the majority of the working day) to sit and make coordinated movements of the fingers for using a keyboard. General office environment. May require occasional ground travel to other company facilities within local metropolitan area. Long-distance or air travel as needed to represent the company at shows, events, and business reviews - not to exceed 30% travel.

The expected salary range for this position is $110,000-125,000 annually. The offered compensation may vary based on factors including but not limited to level of experience, certifications/education, training, and work location. This position is eligible for variable incentive pay based on company performance. Legrand offers eligible employees a comprehensive benefit program.