Conversion Marketing Manager - Remote Eligible

Conversion Marketing Manager

Ministry Brands is looking for a Conversion Marketing Manager to join our growing team!

Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.

The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida.

What You'll Do:

As the Conversion Marketing Manager, you are the champion of our small faith-based commercial segment, creating the digital journey that takes churches and parishes from the first click to purchase in our e-commerce storefront. You set the strategy, run the day-to-day campaigns, and keep the momentum going with onboarding, cross-sell, and upsell programs that build lasting connections. You love taking proven big-market materials and reshaping them into fresh, right-sized assets that truly resonate with this audience. You collaborate with Product Marketing, Demand Generation, and Customer Marketing to keep messages sharp and perfectly timed. You own the full pipeline for this segment, and you bring the energy of a self-starter and go-getter who thrives in a fast-moving environment, works independently, and never waits around for someone else to solve the problem.

Key Responsibilities:

• Own the segment strategy and plan. Define audiences, needs, messages, offers, and digital paths to purchase for small faith-based churches and parishes across all verticals.
• Create and run full-funnel campaigns. Build coordinated campaigns that move prospects from awareness to consideration to purchase, and then to adoption, cross-sell, and upsell within the e-commerce storefront.
• Build and optimize landing pages and email journeys. Write and manage landing pages, forms, and email sequences designed for faster, lower-touch conversions; conduct split tests on headlines, layout, calls to action, and social proof.
• Repurpose and right-size existing content. Adapt case studies, guides, checklists, videos, and webinar materials created for larger customers so they resonate with smaller organizations and their simpler buying needs.
• Create original, conversion-ready content. Produce comparisons, "why switch" narratives, how-to guides, frequently asked questions, product tips, in-product messages, and checkout microcopy that reduce friction and make the next action obvious.
• Reduce drop-off with lifecycle programs. Stand up browse and cart abandonment, welcome and onboarding, education, cross-sell and upsell, and win-back sequences that increase attachment to additional products and services.
• Keep the storefront current and clear. Partner with Digital and Web and with Product Marketing to ensure site copy, plan pages, promotional banners, and checkout content are accurate, timely, and easy to understand; perform quality assurance on links, tagging, and campaign tracking parameters.
• Run a nimble content and promotion calendar. Plan and launch seasonal offers and product spotlights quickly; coordinate assets and landing paths with internal teams and agency partners.
• Coordinate paid media with agencies. Write creative briefs, messages, and hooks for search, social, video, and retargeting; align audiences and budgets; review performance and next tests together each week.
• Strengthen search intent coverage. Publish mid-funnel and bottom-funnel search engine optimization content and connect those pages to the highest-converting landing paths.
• Measure, learn, and scale. Report weekly on landing page conversion rate, storefront conversion rate, time to first purchase, email engagement, average order value, attach rate, repeat purchase rate, and cost and payback for self-serve cohorts. Scale the programs that work and retire those that do not.
• Document repeatable playbooks. Create templates, briefs, and checklists so high-performing assets and campaigns can be cloned across verticals with speed and quality.
• Leverage AI-driven tools and approaches to improve efficiency and accelerate results across campaigns and content.

Who You Are:

• Associate's degree or an equivalent combination of education and experience
• 3+ years of experience in conversion marketing, demand generation, or digital campaign management, with a proven track record of driving measurable pipeline and revenue impact.
• Proven experience leading content-driven marketing for business-to-business software and or e-commerce with clear impact on self-serve revenue.
• Demonstrated ability to build digital campaigns that move prospects from first touch to purchase and through post-purchase growth.
• Exceptional writing skills with a focus on clarity, trust, and action across landing pages, emails, on-site messages, and product experiences.
• Hands-on experience with split testing and with reading results to decide the next experiment.
• Comfortable with analytics and reporting; able to define key performance indicators, maintain dashboards, and tell a clear performance story.
• Strong cross-functional collaborator who works well with product marketing, demand generation, customer marketing, digital and web, and agency partners.
• Familiarity with common marketing and analytics systems, such as Google Analytics, HubSpot, Salesforce, and Webflow.

Physical Considerations:

• Ability to work in a general office environment
• Ability to handle extended periods of computer-based work, including telephone

Travel Considerations:

• Domestic and/or international travel required, estimated up to 5%

Benefit Offerings Designed To Promote A Life Of Balance!

At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success.

Robust healthcare options – Employees have several healthcare options to choose from in order to find what works best for them.

Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!

Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.

Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.

Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career.

Employee Recognition & Rewards - At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work.

Ministry Brands is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.