Marketing Coordinator

M/I Homes Marketing Specialist

M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving's drive to always "treat the customer right," we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation's leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Job Summary

This role will execute daily website updates, identify content opportunities, and participate in the creation of market-specific content. Helps coordinates the day-to-day marketing activities.

Duties and Responsibilities

Perform website content audits and execute daily updates including, but not limited to:

• Community and product descriptions.
• Location and contact information.
• Inventory completion dates and pricing.
• Upload and maintain photos and tours.
• Submit troubleshooting tickets.

Research sub-markets and help write content that highlights our community, homes, and the surrounding area.

Coordinate the launch of new community websites with internal teams.

Create job requests for the development of event pages, eblasts, social posts, and paid ads; assist with monitoring performance.

Edit monthly digital marketing calendar in conjunction with Marketing Manager.

Review and track campaigns using web analytics to identify improvement opportunities.

Assist in coordination of company functions and community events.

Assist Marketing Manager with special projects as requested and perform additional duties as required.