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Head Of Product Marketing
Lead the launch strategy for new products and features to drive market adoption.
New York
Expert
1 month ago
✨ About The Role
- The Head of Product Marketing will drive the strategic narrative for Middesk, ensuring market leadership in business identity.
- This role involves defining positioning, shaping go-to-market strategies, and driving adoption of solutions.
- The candidate will need to build strong relationships with customers to uncover pain points and validate messaging.
- The role requires synthesizing industry trends and competitive intelligence to guide Middesk's strategic direction.
- The Head of Product Marketing will lead product positioning and messaging, developing compelling narratives for key stakeholders.
- The candidate will own go-to-market execution, driving launch strategies for new products and features.
- Sales enablement is a key responsibility, requiring the development of high-impact materials for the Sales team.
- The role includes defining and tracking key metrics to measure the success of product marketing efforts.
âš¡ Requirements
- The ideal candidate will have over 10 years of experience in product marketing, particularly within B2B SaaS, fintech, or regulated industries.
- A proven track record of launching and scaling products in competitive markets is essential for success in this role.
- Strong expertise in pricing and packaging strategy is necessary to align product value with market needs.
- Exceptional storytelling and communication skills are required to craft compelling narratives for diverse audiences.
- The candidate should possess a deep analytical mindset, capable of translating market insights into actionable strategies.
- Experience in building and leading high-performing teams is crucial, along with a passion for mentorship and leadership.
- A strong executive presence and the ability to engage with analysts, press, and customers at high levels are important traits.
- The candidate should be excited about working in a fast-paced, early-stage company with ambitious growth goals.
About Middesk
We make it easier for B2B companies to transact with one another