X - CSA Field Integrated Marketing Manager - GCR

Central Marketing Organization (CMO)

The Central Marketing Organization (CMO) inspires, acquires, and engages Microsoft customers & partners by driving integrated marketing strategy and plans to achieve business growth objectives. CMO accelerates the region’s growth agenda by driving customer centric, digitally connected integrated marketing plans aligned to global Marketing strategy and standardized marketing engines. CMO drives connected customer experiences and data driven storytelling, creating Microsoft brand love, and enabling sellers to deliver revenue.

CMO Asia is one regional team with the following functions to enable our collective success:

• Field Integrated Marketing with deep market and customer expertise to inform plans and deliver impact in every OU. Within Field Marketing, experienced Marketing Directors or Field Integrated Marketing Leaders in every OU (Operating Unit i.e. Area/Market) to represent and lead marketing end-to-end to the business.
• Commercial Solution Area (CSA) Integrated Marketing with deep alignment to mainstream plays and regional scope.
• Regional Centres of Excellence for Experiential and Social/Digital, Operations and Analytics delivering deep domain expertise.

The Field Integrated Marketing Manager (Field IMM) leads integrated marketing strategies and plans leveraging and scaling global and regional go-to-market approaches and augmenting with local activities to deliver customer experiences that drive business outcomes (including customer acquisition, nurture and consumption). You will be known as the marketing expert in your Solution Area in the OU, using data and insights to ensure positioning and messaging is clear, distinctive and differentiated by audience and educates our customers on how they can achieve more with Microsoft products. You are an evangelist of marketing transformation, responsible for landing the cutting-edge marketing innovations being developed at Microsoft for your region. You will have the opportunity to develop your leadership skills advising Sales and Marketing leaders on marketing strategy. As a strong advocate for connected sales and marketing, you will partner with the OU Marketing Director to drive the connection (RoB) between senior leaders in the OU across Sales and Marketing, helping OU stakeholders understand the impact marketing is driving and inspiring sellers to take action on marketing signals. You will work with Integrated Marketers and Marketers across Asia and as part of your CSA community, contributing to learnings and optimization by leveraging and sharing best practices and providing feedback on learnings from your region.

This role requires an ability to operate in a fast-paced environment and often at times ambiguous. The ideal candidate will operate with a growth mindset, embrace change when it arises (agility and flexibility are key), and at times will be asked to step outside of their role swim lane to work on projects aligned to the areas of greatest need and impact. For e.g. AI Tours, strategic programs etc

This role is flexible in that you can work up to 50% from home.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.