Social Marketing Manager

Social Marketing Manager

The Central Marketing Organization (CMO) inspires, acquires, and engages Microsoft customers & partners by driving integrated marketing strategy and plans to achieve business growth objectives. CMO accelerates the region’s growth agenda by driving customer centric, digitally connected integrated marketing plans aligned to global Marketing strategy and standardized marketing engines. CMO drives connected customer experiences and data driven storytelling, creating Microsoft brand love, and enabling sellers to deliver revenue.

The Social Marketing role is a dynamic component of the Central Marketing Organization (CMO), responsible for driving brand love for global and local B2B marketing programs. This role would lead the social and paid media marketing mandate for ANZ and ASEAN.

This role is a part of a highly dynamic, multicultural, thriving CMO Asia team at Microsoft. The candidate for this role is someone who has extensive knowledge of the social media ecosystem cutting across platforms, audience, content, media landscape, and technology and tools. The candidate needs to have a strong eye for strategy and executional excellence.

The Social Marketing Manager is instrumental in helping Microsoft grow our social engagement and footprint. The Social Marketing Manager would play a key role in influencing marketing and business leadership on the role of owned, earned and paid social for driving strategic short and long-term goals for the company.

Who We Are Looking For:

• Strong understanding of current and emerging social marketing platforms
• Good understanding of social & paid media performance metrics and using data to influence decision making
• Proven track record in collaborating across matrixed teams / organizations to deliver impactful work
• Agency & Vendor Management: Ability to evaluate social capabilities of agencies and vendors and manage them to obtain optimal results
• Executive presence: Ability to engage with senior stakeholder audiences
• Organizational Agility, Impact and Influence, Cross Boundary Collaboration
• Knowledgeable of the Microsoft ecosystem and programs
• Thrives in ambiguity

You lead development, oversight and approval of local social marketing plans, adhering to global social processes and brand guidance for all CMO social channels, alongside being a subject matter expert for the internal teams, and externally across industry forums. You maximize marketing investments by using global content and services to deliver a consistent customer experience.