Senior Manager, Content & Creative Studio – Corporate Marketing

Senior Manager, Content & Creative

At Teradata, we believe that people thrive when empowered with better information. That's why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers—and our customers' customers—to make better, more confident decisions. The world's top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise.

We are seeking a Senior Manager, Content & Creative to serve as the day-to-day storytelling and design engine for Corporate Marketing—bringing our brand and priority narratives to life across channels through high-quality, reusable content and creative. This role translates the corporate narrative and campaign priorities into a scalable content system: clear pillars, an editorial calendar, multi-format assets, and toolkits that enable regions and GTM teams to execute consistently without dilution. The Senior Manager is both maker and orchestrator—partnering closely with Brand, Digital & Lifecycle, Product Marketing, GTM/Field, and agencies to deliver content at speed and at scale. A strong customer-first mindset is essential: this leader embeds customer priorities, language, proof points, and outcomes into every asset so our storytelling remains authentic, differentiated, and relevant.

Key Responsibilities

Content Strategy & Editorial Planning

• Define content pillars and themes that ladder to the corporate narrative and priority programs (e.g., AI Factory, Autonomous AI + Knowledge Platform, industry plays)
• Build and manage the editorial calendar across thought leadership, exec storytelling, campaigns, web, social, events, and internal channels
• Translate business priorities into content plans, briefs, and asset roadmaps that scale globally

Thought Leadership, POVs & Hero Narratives

• Develop executive-ready POVs, hero narratives, and signature storylines grounded in customer outcomes and proof
• Create persona-specific narratives for key buyers (CDAO/CAO/CIO/CTO) and map content to the buyer journey (awareness → engagement → opportunity influence)
• Ensure content reflects the customer voice and market language, not internal terminology

Creative Production & Multi-Format Asset Development

• Produce and/or lead development of multi-format assets: web and campaign copy, decks, social kits, videos, one-pagers, toolkits, event creative, and internal storytelling
• Create strong creative briefs; manage timelines, reviews, and delivery against launch moments and campaign windows
• Design assets with a "reuse-first" approach using modular components that can be localized and repurposed

Brand & Content Standards (Enablement + Quality)

• Apply the visual identity and design system consistently across touchpoints; extend templates and standards for scale
• Build playbooks and toolkits that enable regions and GTM to adapt content while maintaining narrative and design consistency
• Review and quality-check assets to reduce brand dilution and strengthen coherence across corporate and partner channels

Agency & Cross-Functional Orchestration

• Manage agency and freelance partners for design, video, copy, and specialized production; ensure quality and on-time delivery
• Partner with Brand, Digital & Lifecycle to align on campaign direction and channel fit (Brand/Studio = "what," Digital = "how")
• Collaborate with Marketing & Experience Ops to support intake workflows, DAM/taxonomy usage, SLAs, and measurement

Skills & Attributes

Strong content and creative producer who can translate strategy into outputs quickly and consistently

Excellent writing/editing skills with executive presence and a customer-forward voice

Creative judgment and attention to detail; understands scalable design systems and brand consistency

Strong project management and stakeholder leadership across global, cross-functional teams

Data-informed mindset: comfortable using performance insights to improve content effectiveness

Customer-centric approach: consistently anchors storytelling in customer needs, outcomes, and proof

Effective partner manager: can brief, direct, and quality-control agencies and freelancers

Success Criteria

Scalable content system in place: clear pillars, an editorial calendar, and repeatable workflows that support corporate priorities

High-quality asset engine: multi-format content delivered on time, on brand, and designed for reuse/localization

Stronger consistency across touchpoints: improved coherence of narrative and design across web, campaigns, social, events, and executive storytelling

Faster regional/GTM execution: toolkits and templates increase adoption and reduce reinvention while maintaining brand integrity

Measurable performance improvement: increased engagement/adoption of priority assets and clearer influence on brand and campaign outcomes

Customer resonance: storytelling demonstrably reflects customer priorities and language, validated through feedback, engagement signals, and advocacy proof points

We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are committed to actively working to foster an inclusive environment that celebrates people for all of who they are. Teradata is proud to be an equal opportunity employer. We do not discriminate based upon race, color, ancestry, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related conditions), national origin, sexual orientation, age, citizenship, marital status, disability, medical condition, genetic information, gender identity or expression, military and veteran status, or any other legally protected status. We welcome and encourage individuals from all backgrounds to apply and join our team, bringing their unique perspectives and experiences to help us innovate and grow.