Retail Media Platform & Engineering Leader

Digital Marketing Strategy Leader

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

Our Optimization Services team, part of Commerce practice, connects brands and consumers across all channels. Leveraging a full suite of omnichannel capabilities, we drive revenue and efficiency for brands through both retail and direct-to-consumer (DTC) channels. Backed by data, fueled by insights, and brought to life through world-class sales and operations, creative, digital, and patented technology, we build and execute strategies that acquire customers, create immersive experiences, and scale brands.

As a Digital Marketing Strategy leader, you will design and implement strategies that impact all aspects of Accenture's end-to-end Retail Media offering. The primary focus will include partnering and consulting with retailers, across multiple industries, to provide a solution-focused approach to their business needs. Across the Retail Media ecosystem (channels, platforms, service providers, tech stack), you have deep knowledge and understanding of this space. You know how to consolidate thought leadership, insights, trends into a consolidated point-of-view and can deliver that perspective to top tier clients to drive growth.

The Work:

• Primarily responsible for leading retail media go-to-market strategies, building custom solutions that solve client challenges, and consulting with high profile stakeholders for their'sell-side' business.
• Be the resident expert on all retail media networks maintaining platform certifications and staying up to date on industry trends.
• Cultivate strong relationships with RMN's across industries, positioning Accenture as their trusted partner in the space.
• Contribute to and support established best practice delivery optimization processes, client communication, and more.
• Multi-task and manage multiple client accounts seamlessly with tight timelines and work cadence.
• Stay up-to-speed on the most recent updates for impactful platforms and technologies and their implications for clients (policies, insights, restrictions) and performance (tracking).
• Provide data analysis of campaign performance metrics to develop optimization approach to improve campaigns with different buying models and optimization techniques.
• Keep key stakeholders, including clients and account teams, updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
• Research the latest digital media content trends and stay up-to-date with the landscape. Provide thoughtful Point of Views (POVs) to internal media teams.

Basic Qualifications:

• A minimum of 10+ years of strategic experience working within the Retail Media ecosystem (Retail, Agency, Brand, Mar-Tech, and/or Ad-Tech).

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.

Role Location Annual Salary Range:

• California $163,000 to $434,000
• Cleveland $150,900 to $347,200
• Colorado $163,000 to $375,000
• District of Columbia $173,500 to $399,300
• Illinois $150,900 to $375,000
• Maryland $163,000 to $375,000
• Massachusetts $163,000 to $399,300
• Minnesota $163,000 to $375,000
• New York $150,900 to $434,000
• New Jersey $173,500 to $434,000
• Washington $173,500 to $399,300

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired. If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.

Equal Employment Opportunity Statement: We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.