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Product Marketing Manager

Develop and execute go-to-market strategies for Practical Law AI products
Ann Arbor, Michigan, United States
Mid-Level
2 days ago
Michigan Staffing

Michigan Staffing

Provides state government employment services, connecting job seekers with public sector opportunities and supporting agencies with staffing and workforce solutions.

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Product Marketing Manager (Practical Law)

This position is open due to an existing vacancy to support our evolving business needs. This is a rare opportunity for a motivated, energetic professional seeking to develop their career while driving product marketing for the Practical Law business. The Product Marketing Manager works to drive growth, identify and meet market needs, and tell the story of Practical Law for customers and colleagues. You'll be a key partner for both the product team and our segment sales teams, helping navigate a new course for Practical Law as a Generative AI product and a part of our bigger CoCounsel story.

About the Role

In this opportunity as a Product Marketing Manager, you will:

  • Operate with agility, learn fast, and manage multiple projects to drive business performance.
  • Work in a fast-paced environment where collaboration skills, a strong ability to prioritize, and customer obsession are key to success.
  • Work closely with customers, client-facing teams, and market research colleagues to gather market, customer and competitor intelligence, to improve growth, drive strategy and refine value proposition.
  • Lead go-to-market across a range of product launches and enhancements in a range of geographies.
  • Work closely with colleagues across Legal Product Marketing to deliver unified growth initiatives at the CoCounsel level.
  • Deliver excellence in how we message and position Practical Law to customers, across both customer- and sales-facing assets, including content for channel calls, pitch decks, marketing collateral, webinars, and sales training content.

About You

You're a fit for the role of Product Marketing Manager if your background includes:

  • Excellent written and verbal comms skills.
  • Confidence in leading multi-functional projects.
  • 3+ years' experience in Product Marketing or a related role.
  • Strong understanding of legal customers.
  • Experience in working with senior stakeholders.
  • Demonstrated ability to thrive in ambiguity.

What's in it For You?

Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Gov

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Product Marketing Manager
Ann Arbor, Michigan, United States
Marketing
About Michigan Staffing
Provides state government employment services, connecting job seekers with public sector opportunities and supporting agencies with staffing and workforce solutions.